The Transportation Research Board (TRB) 95th Annual Meeting, 10.-14. Januar 2016, Washington (USA)

Über das TRB

"The mission of the Transportation Research Board (TRB) is to promote innovation and progress in transportation through research. In an objective and interdisciplinary setting, TRB facilitates the sharing of information on transportation practice and policy by researchers and practitioners; stimulates research and offers research management services that promote technical excellence; provides expert advice on transportation policy and programs; and disseminates research results broadly and encouraged their implementation." Website des TRB

Unser Beitrag

Beim "95th Annual Meeting" des TRB in Washington stellen Herr Prof. Dr. Wolfgang H. Schulz, wissenschaftlicher Leiter des CfM und Isabella Geis, Research Fellow am Lehrstuhl für Mobilität, Transport und Logistik, am 13.01.16 ihr neues Paper zum Thema „Incentivizing Modal Change—Exploring the Effect of Multimodal Information and Ticketing 1 Systems for Medium and Long Distances in Europe" vor.

"The meeting program will cover all transportation modes, with more than 5,000 presentations in nearly 750 sessions and workshops addressing topics of interest to all attendees—policy makers, administrators, practitioners, researchers, and representatives of government, industry, and academic institutions. A number of sessions and workshops will focus on the spotlight theme for the 2016 TRB Annual Meeting, Research Convergence for a Multi-Modal Future."

Abstract

The past decade has been characterized by a substantial increase in transport volume. Particularly, road networks have reached their limits. Increasing emissions, congestion, and accidents have signaled a need for action. Besides technological innovations and behavioral change due to regulations, incentivizing voluntary modal change is increasingly becoming important for European policy makers. The deployment of a multimodal information and ticketing system (MMITS) is considered an appropriate incentive to facilitate intermodal trips by reducing transaction costs and uncertainty (the system provides pre- and on-trip information and a booking option for one ticket for the whole intermodal trip). This paper analyzes travelers’ willingness to accept such a system and the impact of intention to use a MMITS on travelers’ modal choice, especially for medium and long distances. Based on a sample from six European countries, multiple regression analyses reveal a high acceptance for the MMITS but a low impact on the intended behavioral change. Remarkably, for heavy car users, a reverse relationship is identified. The results give an empirical proof that a MMITS has an impact on travelers with weak habits. The results provide an empirical basis for the political decision whether to promote the deployment of a MMITS.