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Lehrstuhl für Innovation, Technologie & Entrepreneurship

Vorträge

Reinhard Prügl

Vortrag

  • Prügl, Reinhard / Spitzley, Dinah: Schwabens nächste Unternehmergeneration, 2018
  • Prügl, Reinhard: Starke Familie - Starke Marke: Markenkommunikation von Familienunternehmen, 2018
  • Prügl, Reinhard: Wofür stehe ich mit meinem Namen?, 2017
  • Prügl, Reinhard: Deutschlands nächste Unternehmergeneration: Eine empirische Untersuchung der Werte, Einstellungen und Zukunftspläne der nachfolgenden Generation in Familienunternehmen mit dem Schwerpunkt Digitalisierung, 2017
  • Prügl, Reinhard: Familienunternehmen im Spannungsfeld zwischen Tradition und Innovation, 2017
  • Prügl, Reinhard: Vortrag zum Thema "Open Innovation, 2016
  • Prügl, Reinhard: Beispielhafte Studien des Friedrichshafener Instituts für Familienunternehmen, 2016
  • Prügl, Reinhard: Deutschlands nächste Unternehmergeneration 2015, 2015
  • Prügl, Reinhard: Schwabens Nachfolger in Familienunternehmen, 2015
  • Prügl, Reinhard: Vortrag im Rahmen der Innovationsveranstaltung Code N, 2015, 2015
  • Prügl, Reinhard: Innovation in Familienunternehmen und Start-ups: Aktuelle Erkenntnisse aus der Forschung, 2015
  • Hauck, Jana / Suess-Reyes, Julia / Beck, Susanne / Prügl, Reinhard / Frank, Hermann: Socioemotional Wealth: Validating and re-defining the FIBER Scale, 2015
  • Prügl, Reinhard / Hauck, Jana: Innovation During the Intra-Family Leadership Succession Phase, 2015
  • Prügl, Reinhard: Vortrag zum Thema Innovation in Familienunternehmen, 2015
  • Prügl, Reinhard: Innovationen während der Nachfolgephase in Familienunternehmen, 2015
  • Hauck, Jana / Prügl, Reinhard: How does socioemotional wealth influence innovation activities during the succession process in family firms? An empirical study in the Austrian tourism industry, 2014
  • Prügl, Reinhard / Hauck, Jana: The next generation in German family firms: An empirical examination of attitudinal and demographic variables related to entrepreneurial career intentions, 2013
  • Prügl, Reinhard / Hauck, Jana: Nachfolge in Familienbetrieben, 2013
  • Koners, Ursula / Prügl, Reinhard: Podiumsdiskussion zu Herausforderungen im Bereich Personal, 2013
  • Prügl, Reinhard: Entrepreneurial Marketing, 2005
  • Prügl, Reinhard: Toolkits for User Innovation and Design, 2005
  • Prügl, Reinhard / Schreier, Martin: Intrapreneurship, 2004
  • Prügl, Reinhard / Graf, Michael: Die Vermarktung innovativer Produkte, 2003
  • Prügl, Reinhard: Entrepreneurship – Unternehmensgründung, 2003

VortragReview

  • Rauschendorfer, Natalie / Prügl, Reinhard / Lude, Maximilian: Tough on the Outside, Soft on the Inside. The Perception of Signaling the Family Firm Status in a Consulting Context, 2020
  • Rauschendorfer, Natalie / Prügl, Reinhard / Lude, Maximilian: ALL WE NEED IS LOVE. DO WE? How and why a Family Firm Background Affects Consumer’s Perception, 2019
  • Rauschendorfer, Natalie / Lude, Maximilian / Prügl, Reinhard / Spitzley, Dinah: Where Is the Love? How and Why A Family Firm Background Affects Consumer’s Love Perception, 2019
  • Spitzley, Dinah / Lude, Maximilian / Prügl, Reinhard / Rauschendorfer, Natalie: Dynamics of Emotional Ownership and Career Choice of Next Generation Members, 2019
  • Lude, Maximilian / Spitzley, Dinah / Prügl, Reinhard / Rauschendorfer, Natalie: The Backfiring Effect of Trust Advantages. How Family Firms Outlive Brand Crisis?, 2019
  • Lude, Maximilian / Rauschendorfer, Natalie / Prügl, Reinhard / Spitzley, Dinah: Bad Boys, Bad Boys, Whatcha Gonna Do…? The Fall of Brand Trust in Family Firms Following a Crisis, 2019
  • Prügl, Reinhard / Spitzley, Dinah: External Corporate Venturing: A Strategic Priority for Next Generation Members of the enterprising family?, 2018
  • Spitzley, Dinah / Lude, Maximilian / Prügl, Reinhard: HOW, WHEN AND WHY THE FAMILY NATURE OF A FIRM AFFECTS MAJOR STAKEHOLDERS: EXPLORING THE “FAMILY BRAND” IN THE B2B CONTEXT, 2017
  • Porth, Robin / Lude, Maximilian / Prügl, Reinhard: HOW BRAND BIOGRAPHIES AFFECT CONSUMERS’ PERCEPTION OF BRAND AUTHENTICITY AND BRAND TRUST IN THE CONTEXT OF FAMILY FIRMS, 2017
  • Beck, Susanne / Lude, Maximilian / Prügl, Reinhard: Perceived innovation ability of family firms: An experimental study, 2017
  • Lude, Maximilian / Prügl, Reinhard: Investors and family firm bias: An experimental study based on prospect theory, 2017
  • Lude, Maximilian / Prügl, Reinhard: Effects of Communicating The Family Firm Status on Brand Perception: Insights from an Experimental Study, 2016
  • Beck, Susanne / Lude, Maximilian / Prügl, Reinhard: Discovering the ‘since effect’ – how communicating the company age affects consumers’ brand perception, 2016
  • Beck, Susanne / Prügl, Reinhard: Being Perceived as a Family Firm and New Product Acceptance: An Empirical Analysis of the Role of Trustworthiness, Personification, and Consumers’ Attitude towards Innovation, 2015
  • Hauck, Jana / Suess-Reyes, Julia / Beck, Susanne / Prügl, Reinhard / Frank, Hermann: Socioemotional Wealth: Validating and Re-Defining the FIBER Scale, 2015
  • Beck, Susanne / Walter, Katharina / Prügl, Reinhard: Communicating the ‘family firm’ status: An identity approach on branding strategy decisions of German family firms, 2015
  • Hauck, Jana / Prügl, Reinhard: Innovation during intra-family leadership succession in family firms: a conceptual approach, 2015
  • Prügl, Reinhard / Koners, Ursula: Transgenerational continuity of an entrepreneurial mindset: an exploratory investigation of business model innovation in family firms over time, 2015
  • Binder, Andreas / Prügl, Reinhard: Information Search a the Front end of Innovation: Exploring the Role of Family Influence, 2015
  • Mietzner, Mark / Prügl, Reinhard / von und zu Gilsa, Philipp: Corporate Acquisitions and Family Control, 2015
  • Prügl, Reinhard: Conceptualizing, measuring, and designing studies on innovation in family firms, 2015
  • Hauck, Jana / Prügl, Reinhard: Innovation Activities during Leadership Succession in Family Firms: An Empirical Study from a Socioemotional Wealth Perspective, 2014
  • Hauck, Jana / Prügl, Reinhard: The Role of Family Social Capital in the Context of Innovation in Family Firms: An Empirical Study of Innovation Activities during Succession in the Austrian Hotel Industry, 2014
  • Hauck, Jana / Prügl, Reinhard: Exploring differences in entrepreneurial social capital between late adolescents with and without family business background, 2014
  • Augustin, Gregor / Mietzner, Mark / Prügl, Reinhard: An exploratory analysis of the innovation capacity of family firms: The role of family influence and organizational culture, 2014
  • Hauck, Jana / Prügl, Reinhard: How does socioemotional wealth influence innovation activities during the succession process in family firms? An empirical study in the Austrian tourism industry, 2014
  • Beck, Susanne / Prügl, Reinhard / Kenning, Peter: Being Perceived as a Family Firm and New Product Acceptance: An Empirical Analysis of the Role of Trustworthiness, Personification, and Consumers’ Attitude towards Innovation, 2014
  • Prügl, Reinhard / Hauck, Jana: The next generation in German family firms: An empirical examination of attitudinal and demographic variables related to entrepreneurial career intentions, 2013
  • Prügl, Reinhard / Hauck, Jana: Taking over the family business? An empirical examination of succession commitment among next generation members in German family firms, 2013
  • Kahlert, Christoph / Botero, Isabel C. / Prügl, Reinhard: Revealing the family: Effects of family firm image in the recruiting market in Germany, 2013
  • Kahlert, Christoph / Rhomberg, Markus / Prügl, Reinhard: What´s in the news? Exploring Media Coverage of Family Firms as a Reputational Resource, 2013
  • Margraf, Sandra / Prügl, Reinhard: Agent-Based Simulation of Network Learning in Innovation Networks: Exploring the Effect of Social Interactions on Handling Cognitive Distance, 2013
  • Linzmajer, Marc / Hauck, Jana / Hubert, Marco / Prügl, Reinhard: Who is the brand creator? The effect of different brand biographies on the perception of brand personality, 2012
  • Binder, Andreas / Prügl, Reinhard: The role of information sourcing for a successful management of the early phase of innovation – first results from an empirical exploration in the chemical industry, 2012
  • Hauck, Jana / Prügl, Reinhard / Fueller, Johann / Tyrell, Marcel: How different creators of wine brands affect dimensions of brand personality: An empirical study in the German wine industry, 2011
  • Stampfl, Georg / Prügl, Reinhard: Business Models in Context: Conceptualizing the environment of Business Models, 2011
  • Keinz, Peter / Prügl, Reinhard / Hutschek, Ulrich: Leveraging technology with user community-based search: evidence from multiple case studies, 2011
  • Koch, Giordano / Prügl, Reinhard: Efficiency in Search for Innovation: exploring boundary conditions of pyramiding search with agent-based modelling, 2011
  • Negele, Nina / Prügl, Reinhard: Employees’ commitment in family firms, 2011
  • Negele, Nina / Prügl, Reinhard: Antecedents and consequences of non-family employees’ affective commitment within family firms, 2011
  • Keinz, Peter / Prügl, Reinhard: Exploring the Value of Community-based search in the process of Technological Competence Leveraging: empirical evidence from a case study of a Technology Start-up from MIT, 2010
  • Koch, Giordano / Prügl, Reinhard: Is Pyramiding Search applicable for an efficient Identification of Strategic Targets? An empirical exploration of the performance of a network based search method to identify strategic partners and/or investment targets in the context of biotech start-ups, 2010
  • Keinz, Peter / Prügl, Reinhard: A community-based approach to Technological Competence Leveraging, 2009
  • Poetz, Marion K. / Prügl, Reinhard / Fabsich, Christian: ystematic Identification of problem solvers from analogous markets: an empirical exploration of the potential of the search method ‘Pyramiding’, 2009
  • Poetz, Marion K. / Prügl, Reinhard / Fabsich, Christian: Systematic Identification of problem solvers from analogous markets: an empirical exploration of the potential of the search method ‘Pyramiding’, 2009
  • Keinz, Peter / Prügl, Reinhard: Systematically identifying new markets for existing technology: open innovation management applying the ISAA method, 2008
  • Braun, Katharina / Prügl, Reinhard: The role of lead users in new product concept testing, 2007
  • Prügl, Reinhard / Schreier, Martin / Oberhauser, Stefan: Antecedents and consequences of consumers’ lead userness, 2007
  • Prügl, Reinhard: Reality check: Strategic Objectives and Generic Strategies of Companies Offering Innovation Toolkits, 2007
  • Schreier, Martin / Oberhauser, Stefan / Prügl, Reinhard: Consumers’ lead userness and the adoption and diffusion of new products, 2007
  • Schreier, Martin / Oberhauser, Stefan / Prügl, Reinhard: : How Consumers' Leading-Edge Status Influences the Perceived Complexity of Innovations and Their Opinion Leadership: Implications for the Adoption and Diffusion of New Products, 2007
  • Schreier, Martin / Prügl, Reinhard: Advancing our understanding of lead user theory: Antecedents of consumers’ lead userness, 2007
  • Schreier, Martin / Prügl, Reinhard: Consumers’ Lead Userness: An Empirical Exploration Of Antecedents And Consequences Of The Lead User Construct, 2007
  • Hippel, Eric / Franke, Nikolaus / Prügl, Reinhard: Efficient Identification of Leading-Edge Expertise: Screening vs. Pyramiding, 2006
  • Schreier, Martin / Prügl, Reinhard: Advancing our understanding of lead user theory: Insights from an empirical exploration of consumers' lead userness, 2006
  • Schreier, Martin / Prügl, Reinhard: Extending lead user theory: Antecedents and consequences of consumers' lead userness, 2006
  • Frühwirth, Wolfgang / Prügl, Reinhard: An Instrument for Assessing and Benchmarking Mass Customization Toolkits, 2005
  • Steger, Christoph / Prügl, Reinhard / Voglmayr, René: Entrepreneurial Intent among Students: An Empirical Analysis of Differences between Business and Technology Students, 2005
  • Keinz, Peter / Prügl, Reinhard: Interdisciplinary Cooperation: An Empirical Exploration of the influence of Cooperation Satisfaction and Perceived Learning Effects on the Success of Innovation Projects, 2005
  • Lüthje, Christian / Prügl, Reinhard / Testa, Rita Maria: Technologist meets Businessman: Empirical Insights from an interdisciplinary interface, 2005
  • von Hippel, Eric / Franke, Nikolaus / Prügl, Reinhard: Efficient Identification of Lead Users: Screening vs. Pyramiding, 2005
  • von Hippel, Eric / Franke, Nikolaus / Prügl, Reinhard: Screening vs Pyramiding: Efficient Identification of Leading-Edge Expertise, 2005
  • Prügl, Reinhard / Lüthje, Christian: The Psychological Effects of Interdisciplinary Cooperation Experience in Innovation Teams, 2005
  • Schreier, Martin / Prügl, Reinhard: Who are lead users? An empirical exploration, 2005
  • Franke, Nikolaus / Prügl, Reinhard / von Hippel, Eric: Efficiency of obtaining information via pyramiding vs screening, 2005
  • von Hippel, Eric / Franke, Nikolaus / Prügl, Reinhard: Efficient identification of leading-edge expertise, 2005
  • Poetz, Marion K. / Prügl, Reinhard: The Lead User Method: A successful approach for integrating customers into the innovation process, 2004
  • Schuster, Michael / Prügl, Reinhard: Using Weblogs as a project management tool in innovative projects, 2004
  • Poetz, Marion K. / Prügl, Reinhard: Sources of Innovation, 2004
  • Prügl, Reinhard / Schreier, Martin: Opening up the innovation process using toolkits: Learning from leading-edge customers at The Sims, 2004
  • Lüthje, Christian / Prügl, Reinhard: Die Vorbereitung von Studenten auf interdisziplinäre Zusammenarbeit, 2004
  • Lüthje, Christian / Prügl, Reinhard: Preparing business students for cooperation in interdisciplinary innovation teams, 2004
  • Prügl, Reinhard / Lüthje, Christian: Psychological effects of interdisciplinary cooperation experience in innovation teams, 2004
  • Prügl, Reinhard / Schreier, Martin: Opening up the innovation process by toolkits: learning from leading-edge customers at The Sims, 2004
  • Franke, Nikolaus / Prügl, Reinhard / von Hippel, Eric: Screening versus Pyramiding, 2003
  • Lüthje, Christian / Prügl, Reinhard: Building bridges early: Teaching management students in cross-disciplinary cooperation, 2003

Maximilian Lude

Vortrag

  • Lude, Maximilian: „Familiengeführt seit 1763“ – Ein natürliches Anziehungsmerkmal für Mitarbeiter?, 2018
  • Lude, Maximilian: Employer Branding für Familienunternehmen - Vorfreude oder Angst auf eine (un)bestimmte Zukunft?, 2018
  • Lude, Maximilian: The innovation environment of family firms. A journey through future trends, business models, family firms and company cultures, 2017
  • Lude, Maximilian: Familiengeführt seit 1763" - Ein natürliches Differenzierungspotential?, 2017
  • Lude, Maximilian: Markenbindung Familienunternehmen - Die Bindungskraft von Familienunternehmen, 2017
  • Lude, Maximilian: Effects of Communicating the Family Firm Status on Brand Perception: Insights from an Experimental Study, 2016
  • Lude, Maximilian: Markenbildung Familienunternehmen, 2016
  • Lude, Maximilian: Das ‚natürliche‘ Differenzierungspotential von Familienunternehmen, 2016
  • Lude, Maximilian: Markenbildung Familienunternehmen im Kontext der Arbeitgebermarke (Employer Brand), 2016
  • Lude, Maximilian: Markenbildung Familienunternehmen, 2015
  • Lude, Maximilian: Die Markengovernance - Die Bedeutung der Markengovernance auf die Markenwahrnehmung im B2C-Bereich. Eine experimental-ökonomische Analyse mit besonderer Berücksichtigung von Gender- und Alterseffekten, 2015

VortragReview

  • Rauschendorfer, Natalie / Prügl, Reinhard / Lude, Maximilian: Tough on the Outside, Soft on the Inside. The Perception of Signaling the Family Firm Status in a Consulting Context, 2020
  • Rauschendorfer, Natalie / Prügl, Reinhard / Lude, Maximilian: ALL WE NEED IS LOVE. DO WE? How and why a Family Firm Background Affects Consumer’s Perception, 2019
  • Rauschendorfer, Natalie / Lude, Maximilian / Prügl, Reinhard / Spitzley, Dinah: Where Is the Love? How and Why A Family Firm Background Affects Consumer’s Love Perception, 2019
  • Spitzley, Dinah / Lude, Maximilian / Prügl, Reinhard / Rauschendorfer, Natalie: Dynamics of Emotional Ownership and Career Choice of Next Generation Members, 2019
  • Lude, Maximilian / Spitzley, Dinah / Prügl, Reinhard / Rauschendorfer, Natalie: The Backfiring Effect of Trust Advantages. How Family Firms Outlive Brand Crisis?, 2019
  • Lude, Maximilian / Rauschendorfer, Natalie / Prügl, Reinhard / Spitzley, Dinah: Bad Boys, Bad Boys, Whatcha Gonna Do…? The Fall of Brand Trust in Family Firms Following a Crisis, 2019
  • Lude, Maximilian: INTERNAL EMPLOYER BRANDING IN FAMILY FIRMS – THE ADHESIVE ROLE OF THE FAMILY NATURE OF THE FIRM, 2017
  • Spitzley, Dinah / Lude, Maximilian / Prügl, Reinhard: HOW, WHEN AND WHY THE FAMILY NATURE OF A FIRM AFFECTS MAJOR STAKEHOLDERS: EXPLORING THE “FAMILY BRAND” IN THE B2B CONTEXT, 2017
  • Porth, Robin / Lude, Maximilian / Prügl, Reinhard: HOW BRAND BIOGRAPHIES AFFECT CONSUMERS’ PERCEPTION OF BRAND AUTHENTICITY AND BRAND TRUST IN THE CONTEXT OF FAMILY FIRMS, 2017
  • Lude, Maximilian: Reputional Damage or rapid rehabilitation? How family firms outlive crisis, 2017
  • Beck, Susanne / Lude, Maximilian / Prügl, Reinhard: Perceived innovation ability of family firms: An experimental study, 2017
  • Lude, Maximilian / Prügl, Reinhard: Investors and family firm bias: An experimental study based on prospect theory, 2017
  • Lude, Maximilian / Prügl, Reinhard: Effects of Communicating The Family Firm Status on Brand Perception: Insights from an Experimental Study, 2016
  • Beck, Susanne / Lude, Maximilian / Prügl, Reinhard: Discovering the ‘since effect’ – how communicating the company age affects consumers’ brand perception, 2016

Natalie Rauschendorfer

VortragReview

  • Rauschendorfer, Natalie / Prügl, Reinhard / Lude, Maximilian: Tough on the Outside, Soft on the Inside. The Perception of Signaling the Family Firm Status in a Consulting Context, 2020
  • Rauschendorfer, Natalie / Prügl, Reinhard / Lude, Maximilian: ALL WE NEED IS LOVE. DO WE? How and why a Family Firm Background Affects Consumer’s Perception, 2019
  • Rauschendorfer, Natalie / Lude, Maximilian / Prügl, Reinhard / Spitzley, Dinah: Where Is the Love? How and Why A Family Firm Background Affects Consumer’s Love Perception, 2019
  • Spitzley, Dinah / Lude, Maximilian / Prügl, Reinhard / Rauschendorfer, Natalie: Dynamics of Emotional Ownership and Career Choice of Next Generation Members, 2019
  • Lude, Maximilian / Spitzley, Dinah / Prügl, Reinhard / Rauschendorfer, Natalie: The Backfiring Effect of Trust Advantages. How Family Firms Outlive Brand Crisis?, 2019
  • Lude, Maximilian / Rauschendorfer, Natalie / Prügl, Reinhard / Spitzley, Dinah: Bad Boys, Bad Boys, Whatcha Gonna Do…? The Fall of Brand Trust in Family Firms Following a Crisis, 2019

Sandra Margraf

VortragReview

  • Margraf, Sandra / Prügl, Reinhard: Agent-Based Simulation of Network Learning in Innovation Networks: Exploring the Effect of Social Interactions on Handling Cognitive Distance, 2013
  • Margraf, Sandra: Agent-Based Simulation of Diversity and Network Learning in Innovation Networks, 2013
  • Margraf, Sandra: Management of Innovation Networks in the Fuzzy Front End of Innovation, 2012