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LEIZ Leadership Log#3

Zeppelin University’s Leadership Excellence Institute Zeppelin | LEIZ combines economic and psychological approaches to leadership and related issues. The purpose of the "Leadership Log” is to track the research activities of the Institute’s two professorial chairs, its degree programs, and its strategic goals. The “Log’s” main addressees are academic institutions as well as leaders in business, politics, public administration, and civil society. The third issue of the “Log” concentrates on “shared value”, an economic approach rapidly gaining currency also among business leaders.

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