Zeppelin University’s Leadership Excellence
Institute Zeppelin | LEIZ combines economic and psychological approaches
to leadership and related issues. The purpose of the "Leadership Log”
is to track the research activities of the Institute’s two professorial
chairs, its degree programs, and its strategic goals. The “Log’s” main
addressees are academic institutions as well as leaders in business,
politics, public administration, and civil society.
The third issue of the “Log” concentrates on “shared value”, an economic
approach rapidly gaining currency also among business leaders.