Challenges for Strategic Communication. A Practitioner's Perspective on the Stakeholder Economy in the Digital Society.
Böttger und Felix Arhelger, FGS Global
The economy is part of society. To be successful,
'business' needs to create relevance, acceptance and enthusiasm for its cause
among its relevant societal stakeholders. But how do you do that when mass
media is dying, social media is crippled and 'society' is splitting into mere
fluid and volatile communities? Nicolas Böttger and Felix Arhelger - both ZU
alumni - may have some answers. In their public talk, they will share practical
stories, theses and a "real world view" on media change from their
work at FGS Global - a leading international public relations company.
The talk takes place on Tuesday, 19.09.2023 at 19:30 in FAB | 1.07