AK Wahlen Siegen 2024 | "Wahlen und politische Einstellungen" mit Tatjana Brütting

Am 06. und 07. Juni 2024 fanden die AK Wahlen in Siegen statt. Tatjana Brütting, Doktorandin am Lehrstuhl für Politische Soziologie der Zeppelin Universität, hielt dort zwei Vorträge. In ihrem ersten Vortrag "An (Im)Perfect Match: The Impact of Candidate-Incongruity on the Evaluation of Politicians" untersuchte sie die Auswirkungen von Kandidaten-Inkongruenz auf die Bewertung von Politikern. In ihrem zweiten Vortrag "Selective Minds: The Effect of Attitudes and Personality Traits on Political Information Selection" analysierte sie, wie Einstellungen und Persönlichkeitsmerkmale die Auswahl politischer Informationen beeinflussen.

Foto: Bob Ionescu

Titel: An (Im)Perfect Match: The Impact of Incongruent Information on the Evaluation of Politicians

Abstract

Does it matter if candidates do not toe the party line? While the importance of candidates for the electoral success of parties is a major topic of electoral research, the interaction between party affiliation and candidate evaluation remains unclear. Using a conjoint experiment with 2239 German respondents, this study examines how incongruences between candidates and their parties affect voter perceptions within a multiparty system. Surprisingly, the findings challenge the notion of partisan motivated reasoning, revealing that incongruent candidates are often penalized by partisans. Notably, incongruence is viewed positively in multiparty systems, especially by individuals associated with other parties. Results also suggest that the type of information—whether related to political issues or private attitudes—influences evaluation outcomes, with effects varying between center-left and center-right parties. By shedding light on the nuanced dynamics of candidate-party incongruence, this research enhances our understanding of political personalization and its implications for voter decision-making processes.