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Executive Master in Mobility Innovations | eMA MOBI

 

Module 1 | Making Mobility Work: Sustainability and Resiliency in the Transport Sector

  • Introduction, basic theories and empirical facts
  • Mobility | Transport | Logistics | Trade
  • The concept of sustainability and resiliency
  • Transport modes and actors
  • Regulatory and infrastructural requirements

Module 2 | Business Model-Innovation and Technology Management

  • Introduction to business model innovation and technology management
  • Creativity techniques and tools for business model innovation
  • Business plan development and risk management
  • Integration of new technologies into the market
  • Idea – Invention – Innovation – Implementation: practical examples

Module 3 | Matching Strategies for Future Challenges

  • Key future challenges for transport and logistics: Infrastructure, Environment and Externalities, Culture and Society, Funding and Finances
  • Integration of challenges into new business models
  • Strategies to overcome challenges

Module 4 | Intelligent Transport Systems (ITS) – Technological Innovations and Deployment

  • Main trends, innovations and new technological developments
  • Introduction to Intelligent Transport Systems (ITS)
  • Intelligent Supply Chain Management

Module 5 | International Regulation and IT Governance

E-learning Module
  • Regulatory framework and relevant legal requirements
  • Case Studies
  • Introduction to IT Governance
  • Regulatory requirements and challenges for security and privacy issues

Module 6 | Consumer, Culture, Change

  • Consumer behavior and marketing strategies
  • Consumer behavior in different cultural settings
  • Change management and behavioral change

Module 7 | Fall-Academy: Transport Policy – The European Perspective

Brussels
  • Interactive Learning Journey
  • EU institutions, multi-level policy making, governance
  • EU legislation and its effects on national governments and policies
  • Lobbying and regulatory cultures

Module 8 | Intermodality and Functional Integration

Lyon
  • Introduction to intermodality and integration of different transport modes
  • Inter- and multimodal business models for goods and passengers
  • The role of public and private transport modes
  • Technological developments and regulatory requirements in order to foster intermodality

Module 9 | Communication Technologies and Mobility

  • The impact of communication technologies and social media on user behavior
  • Trends and technological development of communications technology
  • Communications technologies as business model enabler

Module 10 | Socio-Economic Dimension: Assessing Mobility

E-learning Module
  • Business studies and economics
  • Economic Ressource Assessment
  • Cost-Benefit-Analyses

Module 11 | Internationalization and Urbanization

  • Emerging Economies, new markets and international trade
  • Mega Cities and urban mobility
  • Multilocal lifestyles and (globalized) working environments

Module 12 | Implementation Strategies, Financial Dimensions & People Management

  • Entrepreneurship and start-up implementation
  • Financial dimensions of mobility decisions
  • Decision Analysis, accounting, controlling, project management
  • Interdisciplinary human resource management

Project Work

Throughout the program, the participants will work on their own idea of a business model innovation in order to apply and transfer the knowledge gained. In doing so, participants have the opportunity to strengthen their leadership and project management skills. Guided by the lecturers and trainers, projects will be discussed and developed continuously, so that participants will improve their ability to effectively lead interdisciplinary projects and promote mobility innovations.

Project ideas can be brought into the program by participants and should be part of the application process. However, if participants are not able to come up with their own projects, Zeppelin Universität offers help in coming up with and formulating ideas. Project work can be conducted individually or in groups. The project will be presented in an intermediate presentation in Module 6 and a final presentation in Module 11.

Master Thesis

The program imparts knowledge on all specific transport related aspects and theories based on the latest academic research. It offers methods and tools, as well as interdisciplinary skills from different academic perspectives. Provided with this background, participants will be able to systematically conduct their own research activities. The final semester of the program is therefore devoted to writing an academic master thesis on a chosen topic.