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Executive Master in Digital Pioneering | eMA DIP


Optional Pre­pa­ra­ti­on Cour­se in Busi­ness Ma­nage­ment or IT (in German)

The Preparation Course in Business management or IT addresses mainly participants without a background in business administration who would like to get a general knowledge basis for the program before the start of eMA DIP. Experience has shown, however, that again and again students whose first degree was in business administration enroll in this preparation course. For those who have been working for many years this can make the transition into student life easier. Regarding the content, the focus of the course is on general business administration, basics of corporate governance, basics of marketing and organization, basics of corporate financing or – in the case of the preparation course in computer science – on technical and structural basics of information technology, and (data) processing. Lecturers: Research Fellows and Post-Docs of Zeppelin University.

Module 1 | Innovation & technology management

  • Innovation: management, processes, tools, strategies
  • Design thinking, entrepreneurial culture & cross industry collaboration
  • Analysis of business models & open innovation business models
  • Corporate entrepreneurship

Module 2 | Business model innovation

  • Business model development processes & typology for digital business models
  • Business model thinking
  • Business model canvas writing
  • From an idea to sustainable business models: Design processes of digital business models

Module 3 | Collaborating in networks

  • Organizational Learning in collaborative networks
  • Social network analysis
  • Motivation & selection of collaboration partners
  • Economic benefits, mapping and analyzing tools
  • General management of alliances, evaluation of collaborative networks

Module 4 | Digital value networks

  • Web technologies B2B & B2C
  • Mobile technologies B2B & B2C
  • Web services
  • Social technolgies
  • Cloud computing

Module 5 | Business plan creation and pitching

  • Entrepreneurial Culture
  • Technological competence leveraging / transfer from other domains as a source of innovation
  • Business plan development & business plan pitching for digital markets

Module 6 | Trend research & scenario technique; financing business models

  • Trends and innovation
  • Mega, macro & micro trends / trend analysis & synopsis
  • Trend research
  • Strategic planning & scenario research
  • Funding & financing of digital business models

Module 7 | Consumer behavior and marketing of digital goods

  • Consumer Decision Making
  • Consumer Information Processing
  • Motivation, Emotions, and Personality
  • Attention and Memory
  • Brand Management & Advertising
  • Marketing Strategy & Marketing Management
  • Marketing Instruments & Market Research
  • Service Marketing

Modules 8 and 9 | International Summer Academy in Cambridge, UK

Venturing and entrepreneurship, entrepreneurial finances and networking
  • International Summer Academy (two weeks)
  • Visiting the technology and scientific cluster of Cambridge and London
Some of the main topics:
  • Industry’s revenues in digital businesses
  • Corporate venturing
  • Incubation management
  • The entrepreneurial cluster and scene of London (Tech City)
  • Strategic road mapping
  • Visualizing of business models
  • Investor panel discussions

Module 10 | Social entrepreneurship & new markets for digital goods

  • Conceptions of social entrepreneurship and civil society
  • Digital goods and social change
  • Social impact and social value creation
  • Financing social innovations
  • Social capital markets
  • Digital social business models

Module 11 | Legal and political environment of digitalization

  • Digitalization and transculturation
  • Digitalization and working environment
  • Privacy, security & data protection
  • Internet governance & political environment of digitalization
  • Organized interests and societal actors
  • Digital media and the public sector

Module 12 | Management of knowledge-based firms

  • Organizations, strategy and people
  • Managing performance
  • Practicing and role playing
  • Leadership and change management

Project Work

The project work on a concrete, practice-oriented digital business model is an integral part of the eMA DIP program. Its aim is the participants´ independent work on a project relevant for their organization, based on the academic contents learned in the different modules of the program of studies. The project integrates the knowledge and insights gained in the modules. As the participants come from different industries and corporations, learning across organizational boundaries becomes possible and the students get to know the ways of thinking applied in different markets. ZU´s didactic concept of ‘impact learnings’, i.e. learning not only from the lecturer but also from the other participants links theory and practice in an open and - in the best sense of the teaching approach of eMA DIP – innovation-promoting way. The students work on the implementation of the contents of the modules into their own business model both every Friday afternoon during each module phase, as well as in the personal supervision with the lecturers. To assist the participants in their project work, there will be both an interim presentation (Friday, possibly Saturdays of Module 5) as well as a final presentation in Module 10 to assess the oral performance. The written project work (business plan of the participants´ own business model) also has to be handed in in Module 10.