Martin Meißner (Zeppelin University), Josua Oll (University of Oldenburg) and Alexander Bassen (University of Hamburg) will give a presentation at the European Conference of Marketing (EMAC) that takes place online in May 2021. Their paper is entitled “Goal-Driven and Stimulus-Driven Attention in Multi-Attribute Choice: Insights from an Eye-Tracking Experiment” and will be discussed in a special session “Modeling Attention in Choice” at the conference.
The session further comprises the following two contributions:
Bridging between Hypothetical and Incentivized Choice by Arash Laghaie and Thomas Otter (Goethe University Frankfurt)
Lottery rewards in incentive-aligned choice-based conjoint studies by Narine Yegoryan (Humboldt University Berlin)
Martin will also give a further presentation at EMAC 2021 together with colleagues from Bielefeld University:
How can celebrities become popular on social media? The importance of self-disclosure and endorsement by Jan Klostermann, Martin Meißner, Alexander Max, Reinhold Decker