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Lehrstuhl für Innovationsmanagement

Forschungsprojekte

Corporate Entrepreneurship as success factor for Digital Transformation

Projektbeschreibung

Digital Transformation can be defined as an organizational transformation that integrates digital technologies and business processes in a digital economy. Yet Digital Transformation is much more than mere process redesign. It is about structuring new business operations to facilitate and fully leverage firms’ core competence through digital technology in order to attain competitive advantage. However, there has been few research on Digital Transformation. Moreover, the impact of corporate entrepreneurship on Digital Transformation has not been examined so far. Therefore, we conduct a quantitative study with 50 corporate entrepreneurs and their impact on the Digital Transformation.

Ansprechpartner: Prof. Dr. phil. Ellen Enkel

Projektlaufzeit

von 01.01.2018 bis 01.06.2018

Projektleitung

Prof. Dr. phil. Ellen Enkel

Projektbearbeitung

Veronika Sagmeister

Finanzierung





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