The new Journal "Behavioural Public Policy", published by Cambridge University Press and edited by Nobel Laureate George Akerlof (Berkeley), Cass Sunstein (Harvard) and Adam Oliver (London School of Economics) has issued a Call for Papers for a Special Issue on "Neuroscience and behavioural economics of consumer behaviour – implications for policy makers". It is guest edited by Bernd Weber (University of Bonn) and Lucia A. Reisch.