Managers as well as entrepreneurs are increasingly faced with requirements that cannot be solved by the classic form of business administration alone. Management education therefore has its limit. “It is high time to consider traditional MBA programs as what they really – or to go ahead and cancel them completely. They offer specialist training in business functions but don’t teach managers what they need to know – how to lead a company.” This is also the impression of the well-known Canadian management theorist Henry Mintzberg.

ZU’s reaction to this is a new entrepreneurial education of generalies on a university level. The novelty is in the combination of business administration with economics, communication and media science as well as aspects of political and administrative science.

As alternatives to the traditional Bachelor and Master Programs as well as MBAs of business schools, which normally have a narrow focus, ZU offers generalistic oriented programs, which regarding content and academic theory allow numerous academic options and specialisations, such as mergers & acquisitions, service economy, supply chain management, advanced marketing theory or political economy or behaviourist theory of capital markets. The high degree of freedom and flexibility by registering for modules of different departments makes the individual development of programs an entrepreneurial challenge.

Programs of the Department for Corporate Management & Economics | CME

| 8-semester Bachelor of Arts (B.A.)
| 4-semester consecutive Master of Arts (M.A.)
| 4-semester non-consecutive Master of Arts (M.A.)

All Master Programs at Zeppelin University are bilingual: The first two semesters are in English and the last two are in English and German. More information.