International decisions are made worldwide more than ever, not only in large corporations, but also in mid-sized and young, innovative businesses. New markets with special political, economic and cultural framework requirements in Eastern European, Latin American and Asian countries are becoming ever more important.
The chair is committed to the postulation made by Count Zeppelin “to make the improbable probable” in its research and teaching. We aim to develop generalists who are able to interpret the demands upon international and intercultural management interdisciplinarily and make decisions accordingly.
Work on international and intercultural management areas and business strategies, particularly the example of the automobile industry, is theory-based and empirical. The research findings should further scientific discussion and provide businesses with explanation and design guidelines.
Research on new questions in international economics
Research Principles:
(I) connection between business studies and economics (unity of business sciences)
(II) investigation of fundamental problems of international management
(III) investigation of intercultural influences on international management
(IV) investigation of globalization and regionalization in international management using the example of the Lake Constance region
(V) theory-based empirical research
(VI) research cooperation (interdisciplinary and international)
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