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Zeppelin University

Chairs & Institutes

  Economic Sciences
  Center for Technology Management of ZU und Fraunhofer Institute Stuttgart | ZTM



  Strategic Organization and Financing | SOFI

  Empirical Finance & Econometrics

  Civil Society Center | CiSoC

  Dr. Manfred Bischoff Institute for Innovation Management of Airbus Group
  Chair for Innovation Management

  Innovation Management

  Assistant Professor for Innovation & Entrepreneurship

  Friedrichshafen Institute for Family Entrepreneurship | FIF

  Innovation, Technology & Entrepreneurship

  Strategy & Governance of Family Business

  Buchanan Institute for Entrepreneurship and Finance

  Entrepreneurship & Finance

  Alternative Investments & Corporate Governance

  Otto Group-Foundation Chair for Distance Trade & Service Marketing

  Phoenix Chair for General Business Administration & Mobility Management

  ZEPPELIN-Chair for International Economics

  ZF Friedrichshafen Chair for Leadership and Personnel Management

  International Economic Relations

  Audi Chair for Social Economics and Entrepreneurial Activity

  Cultural Sciences

  Social Sciences


Degree Programs



Partner | Patrons



ZF Friedrichshafen Chair for Leadership and Personnel Management | Profile

The majority of current business reports mentions that employees are the company’s most valuable resource. There are a number of good reasons for this assessment. For example, the major significance of the workforce in organizations, and the human capital they embody, can be seen in the increasing importance of knowledge in modern economies.

Successful companies and institutions invest considerable amounts of money in training, and further education, and meticulously choose job candidates. They are also aware of the importance of quality in decision making and practices in personnel management as a critically competitive factor. The focus of operational personnel work in these organizations is business-oriented rather than function-oriented, customer-oriented rather than internally oriented, proactive rather than reactive, broad in scope rather than narrow, de-centrally rather than centrally based, and finally, problem-oriented rather than standardized.

The chair stays abreast of these changed conditions within the framework of broad and strategically oriented human resource management. We strive to develop generalists who possess more than just specific competencies in the area of personnel management. Students learn to interpret human resource management and leadership from an interdisciplinary, theoretical perspective and in conjunction with societal, organizational and individual demands.
Our approach to research is theory-based, and empirical. The goal of our research is to produce high quality research results that contain explanatory and organizational guidelines that are recognized by the scientific community and have a practical application.

Our research interests focus on the organization of the operational processes involved in the generation and distribution of knowledge, the formation of governance structures to facilitate creative processes, issues dealing with compensation, the employee selection process and motivation. We address these topics in an application-oriented manner, i.e. within the context of a specific branch of industry. Practical fields of application thus far have been universities, consultancies, internet start-ups, professional sports leagues, as well as the film and music industries.

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