home       suche      news      
english       wozu zu?       jobs       kontakt       impressum       shop       auf-Magazin      

Zeppelin University - Zurück zur Startseite

Zeppelin Universität

News | Veranstaltungen

Studium | Bewerbung

Lehrstühle | Institute

Forschung

Lernen lebenslänglich

Förderer | Partner

Services

Studierende

 
Curriculum Vitae | Arnd Florack

Education

1996
Diploma (Psychology), University of Münster

1999
Ph.D., University of Münster

2006
Habilitation, University of Basel

Professional Positions

1992-1996
Student Research Assistant, University of Münster, Germany

1996-1997
Psychologist, University of Cologne, Germany

1997-1999
Research Associate, University of Trier, Germany

2000-2003
Assistant Professor (C1), University of Münster, Germany

2004
Guest Lecturer, University of Fribourg, Switzerland

2003-2007
Assistant Professor (Oberassistent), University of Basel, Switzerland

since 2008
Professor, Zeppelin Universität, Germany

Reviewing

Applied Psychology: An International Review
British Journal of Management
European Journal of Social Psychology
International Journal of Intercultural Relations (Consulting Editor)
Journal of Business Research
Journal of Consumer Psychology
Journal of Experimental Social Psychology
Schmalenbach's Business Review
Werbeforschung & Praxis
Zeitschrift für Sozialpsychologie (continued as Social Psychology)

Deutsche Forschungsgemeinschaft (DFG)
Economic and Social Research Council (ESRC, UK)
Fonds zur Förderung der wissenschaftlichen Forschung (FWF, Austria)
National Science Foundation (USA)

Society for Consumer Psychology (Dissertation Award)

Conference Committees

2009 Academy of Marketing Science - Annual Conference (Consumer Behavior Track - Co-Chair)
2011 Winter Conference of the Society of Consumer Psychology (Member of Program Committee: Symposium Proposals)

Memberships

Association for Consumer Research
Society for Consumer Psychology
Society of Personality and Social Psychology
European Association of Experimental Social Psychology
Deutsche Gesellschaft für Psychologie

Research Interests

Economic Psychology:
Advertising, Brand Management, Consumer Behavior

Social Psychology:
Intergroup Relations, Stereotyping, Discrimination, Acculturation
Social Cognition

Research Grants

2010-2013
"Regulatory Focus and Regret: The Influence on Decision Making in Economic and Social Contexts"
German Research Foundation, DFG (FL 365/3-1)

2009-2010
"Sustainability"
Serviceplan GmbH, München (Germany)

2010
"Developement of a Measure of Approach Predispositions"
decode Marketingberatung GmbH, Hamburg (Germany)

2007-2010
"Regulatory Focus and Consumer Behavior (2)"
Swiss Science Foundation (100014-117989)

2005-2007
"Regulatory Focus and Consumer Behavior (1)"
Swiss Science Foundation (100013-108061)

2003-2009
"Brand Management"
Henkel KGaA, Düsseldorf (Germany)

2001-2004
„Prejudice and Social Behavior: The Role of Associative Processing Mechanisms“
German Research Foundation, DFG (FL-365/1-1)

2002-2003
"The Relevance of Promotion and Prevention Motives in Advertising for Insurances"
Westfälische Provinzial Versicherungs AG, Münster (Germany)
(insurance company)

1998
„Implicit Measurement of Cognitive Representations“
Research Grant of the University of Trier
(Head of the Project: Herbert Bless)

Scholarships

1998-1999
"Interaction between Different Cultures"
Dissertation Grant
German National Academic Foundation (Studienstiftung des Deutschen Volkes)

1994-1996
German National Acacemic Foundation (Studienstiftung des Deutschen Volkes)

Teaching Interests

Consumer Psychology, Brand Management, Social Psychology, Attitudes, Methods of Experimental Psychology

Educational Website

www.werbepsychologie-online.com (consumer psychology)



druckversion       seite versenden        zu|rück       nach oben

geändert: 01.06.2010