Lehrstuhl für Marketing | Veröffentlichungen Inga Kristina Wobker Chair for Marketing | Publications Inga Kristina Wobker
Artikel in referierten Fachzeitschriften Journal articles and proceedings (peer-reviewed)
2011
Wobker, I. K., & Kenning, P. (forthcoming). Drivers and Outcome of Destructive Envy Behavior in an Economic Game Setting. Schmalenbach Business Review (sbr).
Artikel in Fachzeitschriften (nicht referiert) Journal articels (editorial review)
2011
Kenning, P., & Wobker, I. (2011). Kartellrechtliche Überregulierung: Interventionen gefährden Vielfalt und Effizienz [Antitrust overregulation: Interventions threaten diversity and efficiency]. Lebensmittelzeitung, 43, 24.
Wobker, I. K., Rampl, L. V., & Kenning, P. (2011). Kundenneid: Wenn aus Differenzierung Diskriminierung wird [Customer envy: When differentation becomes discrimination]. marke41. Das Marketing Journal, 5, 52-56.
Monographien Monographs
2009
Wobker, I. (2009). Snowboard-Sponsoring durch szeneferne Unternehmen. Eine Fallstudie des ratiopharm snowboard teams [The sponsoring of scences by unrelated companies within the freestyle community. A case study of the ratiopharm snowboard team]. Saarbrücken: Verlag Dr. Müller.
Buchbeiträge Contributions in edited Volumes
2012
Kenning, P., & Wobker, I. (2012). Die negativen Folgen von Kundenverwirrtheit und die moderierende Rolle von Vertrauen in der Konsumgüterdistribution: Konzeptionelles Modell und empirische Befunde [The negative outcomes of customer confusion and the moderating role of trust in the consumer goods distribution: Conceptual model and empirical findings]. In D. Ahlert, P. Kenning, R. Olbrich & H. Schröder (Eds.), Vertikale Preis- und Markenpflege im Kreuzfeuer des Kartellrechts (pp. 69-94), Wiesbaden: Springer/Gabler.
Vorträge auf wissenschaftlichen Konferenzen (referiert) Conference Presentations (peer-reviewed)
2012
Wobker, I., & Kenning, P. (2012). Don’t treat others better than me: Drivers and outcomes of customer envy. NeuroPsychoEconomics Conference (NPE), Rotterdam, Netherlands.
Wobker, I., Eberhardt, T., & Kenning, P. (2012). What are the negative outcomes of customer confusion for food retailers and how are the moderated by broader-scope trust? European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal.
Gerpott, F., Wobker, I., & Rampl, L.V. (2012). Work where your trust is: the antecedents and outcomes of brand trust on employer brand attractiveness. 6th Workshop on Trust within and between Organizations of the European Institute for Advanced Studies in Management (EIASM), Milan, Italy.
Gerpott, F., Wobker, I., & Rampl, L.V. (2012). Personality makes the difference: Effects of brand personality on employer brand attractiveness. European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal.
Rampl, L.V., Wobker, I., & Kenning, P. (2012). The art of marketing or marketing as art? Empirical evidence from the museum market. European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal.
2011
Wobker, I., Rampl, L.V., Hilgenstock, R., & Kenning, P. (2011). Inequality affinity: Evidence for an underestimated preference. Society for Neuroeconomics Annual Conference, Evanston, Illinois, US.
Wobker, I. & Kenning, P. (2011). Managing envy in supply chains. Irish Academy of Management Conference (IAM), Dublin, Ireland.
Wobker, I. & Rampl, L.V. (2011). Adding a new perspective to advertisement effectiveness: Effects of biological state dependency on advertisement memory. European Marketing Academy Annual Conference (EMAC), Ljubljana, Slovenia.
