Gerpott, F., Wobker, I., & Rampl, L.V. (2012). Personality makes the difference: Effects of brand personality on employer brand attractiveness. Proceedings European Marketing Academy Conference, 41.
2011
Rampl, L.V., Opitz, C., Welpe, I., & Kenning, P. (2011). Neural correlates of employer brand preferences: similarities and differences to consumer brands. Proceedings European Marketing Academy Conference, 40, 105.
Artikel in Fachzeitschriften Journal articels (editorial review)
2011
Wobker, I. K., Rampl, L.V., & Kenning, P. (2011). Kundenneid: Wenn aus Differenzierung Diskriminierung wird [Customer envy: When differentiation becomes discrimination]. marke41. Das Marketing Journal, 5, 52-56.
Rampl, L.V., Plassmann, H., & Kenning, P. (2011). Neuromarketing - Worauf Praktiker achten sollten [Neuromarketing - A guide for practitioners]. Absatzwirtschaft (asw), 5, 32-35.
Vorträge auf wissenschaftlichen Konferenzen (referiert) Conference Presentations (peer-reviewed)
Gerpott, F., Wobker, I., & Rampl, L.V. (2012, May). Personality makes the difference: Effects of brand personality on employer brand attractiveness. European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal.
Rampl, L.V., Wobker, I., & Kenning, P. (2012, May). The art of marketing or marketing as art? Empirical evidence from the museum market. European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal.
2011
Rampl, L.V., Hilgenstock, R., Opitz, C., Welpe, I., Bechara, A., & Kenning, P. (2011, October). Testing the Somatic Marker Hypothesis for employer brands: a theoretically guided fMRI study. Society for Neuroeconomics Annual Conference, Evanston, Illinois, US.
Wobker, I., Rampl, L.V., Hilgenstock, R., & Kenning, P. (2011, October). Inequality affinity: Evidence for an underestimated preference. Society for Neuroeconomics Annual Conference, Evanston, Illinois, US.
Rampl, L.V., Welpe, I., & Opitz, C. (2011, June). Neurale Korrelate attraktiver Arbeitgebermarken und Organisationen - eine fMRI-Studie am Beispiel von Strategieberatungsunternehmen [Neural correlates of first choice employer brands and organizations - an fMRI study in the consultancy industry]. Pfingsttagung des Verbandes deutscher Hochschullehrer für Betriebswirtschaft (VHB), Kaiserslautern, Germany.
Rampl, L.V., Opitz, C., Welpe, I., & Kenning, P. (2011, May). Applying versus buying: Neural correlates of first choice employer brands and similarities and differences to first choice consumer brands. NeuroPsychoEconomics Conference (NPE)/CoNEcs, Munich, Germany.
Rampl, L.V., Opitz, C., Welpe, I., & Kenning, P. (2011, May). Emotional experiences as drivers of successful employer branding? - Testing the Somatic Marker Hypothesis with fMRI. NeuroPsychoEconomics Conference (NPE)/CoNEcs, Munich, Germany.
Rampl, L.V., Opitz, C., Welpe, I., & Kenning, P. (2011, May). Neural correlates of employer brand preferences: similarities and differences to consumer brands. European Marketing Academy Annual Conference (EMAC), Ljubljana, Slovenia.
Wobker, I. & Rampl, L.V. (2011, May). Adding a new perspective to advertisement effectiveness: effects of biological state dependency on advertisement memory. European Marketing Academy Annual Conference (EMAC), Ljubljana, Slovenia.
