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Lehrstuhl für Marketing | Veröffentlichungen Marc Linzmajer
Chair for Marketing | Publications Marc Linzmajer





Artikel in referierten Fachzeitschriften
Journal articles and proceedings (peer-reviewed)

2013
  • Linzmajer, M., Hauck, J., Hubert, M., & Prügl, R. (forthcoming). Who is the brand creator? The effect of different brand biographies on the perception of brand personality. Advances in Consumer Research.

2012

  • Reinholz, J., Winter, B., Linzmajer, M., Kenning, P., & Knecht, S. (2012). Decision making biases in judgments about vascular risk factors. Medical Decision Making, 32(2), E13-E14.
  • Linzmajer, M., Hubert, M., Hubert, M., & Kenning, P. (2012). The perception of lower and higher price-thresholds: Implications for Consumer Neuroscience. Advances in Consumer Research, 39, 792-793.

2011


2010
  • Eberhardt, T., Fojcik, T., Hubert, M., Linzmajer, M., & Kenning, P. (2010). The Sweet Side of Sugar-The Influence of Raised Insulin Levels on Price Fairness and Willingness to Pay. Advances in Consumer Research, 37, 788-790.



Artikel in Fachzeitschriften (nicht referiert)
Journal articels (editorial review)

2011



Buchbeiträge
Contributions in edited Volumes

2013
  • Linzmajer, M., & Kenning, P. (2013). Consumer Neuroscience und Marke – Erste Ansätze einer neurophysiologischen Markentheorie. In C. Baumgarth & D.-M. Boltz (Eds.), Impulse für die Markenpraxis und Markenforschung (pp. 29-50). Berlin: Springer Gabler.

2012



Vorträge auf wissenschaftlichen Konferenzen (referiert)
Conference Presentations (peer-reviewed)
 
2012
  • Linzmajer, M., Hubert, M., Riedl, R., & Kenning, P. (2011). Where does Toulmin's theory of argumentation reside in the brain? The neural mechanisms underlying trustworthiness in online-buying. European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal.

2011
  • Linzmajer, M., Hubert, M., Hubert, M., Eberhardt, T., & Kenning, P. (2011). How Different Price Limits are processed in the Brain: Implications from Consumer Neuroscience. Society for Neuroeconomics Annual Conference, Evanston, US.
  • Linzmajer, M., Hubert, M., Riedl, R., & Kenning, P. (2011). The Uses of Argument 2.0 - Neural Mechanisms Underlying Trustworthy Argumentation in Online-Shopping. ConNecs/NeuroPsychoEconomics Conference, Munich, Germany.
  • Behn, B., Benz, V., Nenninger, J., Linzmajer, M., & Hubert, M. (2011). Gender Differences in Responses to Arousing Advertising Stimuli: Effects on Purchase Intentions and the Willingness to Pay. European Marketing Academy (EMAC), Ljubljana, Slovenia.
  • Nenninger, J., Behn, B., Benz, V., Linzmajer, M., & Hubert, M. (2011). Sex sells? How Gender moderates the Effects of Arousing Advertising Stimuli on Purchase Intention and Willingness to Pay. NeuroPsychoEconomics Conference, Munich, Germany.

2010

2009





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geändert: 10.01.2013