Lehrstuhl für Marketing | Veröffentlichungen Marc Linzmajer Chair for Marketing | Publications Marc Linzmajer
Artikel in referierten Fachzeitschriften Journal articles and proceedings (peer-reviewed)
2011
Linzmajer, M., Hubert, M., Hubert, M., & Kenning, P. (forthcoming). The perception of lower and higher price-thresholds: Implications for Consumer Neuroscience. Advances in Consumer Research, 38.
Brock, C., Blut, M., Linzmajer, M., & Zimmer, B. (2011). F-commerce and the Crucial Role of Trust. Proceedings of the International Conference on Information Systems (ICIS), Paper 14.
Reinholz, J. M., Winter, B., Linzmajer, M., Kenning, P., & Knecht, S. (forthcoming). Decision making biases in judgments about vascular risk factors. Medical Decision Making.
Kenning, P., & Linzmajer, M. (2011). Consumer Neuroscience - An Overview of an Emerging Disciplline with Implications for Consumer Policy. Journal of Consumer Protection and Food Safety, 6(1), 111-125.
2010
Eberhardt, T., Fojcik, T., Hubert, M., Linzmajer, M., & Kenning, P. (2010). The Sweet Side of Sugar-The Influence of Raised Insulin Levels on Price Fairness and Willingness to Pay. Advances in Consumer Research Volume 37, 788-790.
Artikel in Fachzeitschriften (nicht referiert) Journal articels (editorial review)
2011
Linzmajer, M. (2011). Entscheiden in komplexen Situationen. In agora42: Ökonomie - Philosophie - Leben, 02/2011, 46-51.
Buchbeiträge Contributions in edited Volumes
2011
Kenning, P., Hubert, M. & Linzmajer (forthcoming). Consumer Neuroscience. In G. Foxall & V. Wells (Eds.), Handbook of New Developments in Consumer Behaviour. Cheltenham Glos: Edward Elgar Publishing.
Vorträge auf wissenschaftlichen Konferenzen (referiert) Conference Presentations (peer-reviewed)
2012
Eberhardt, T., Linzmajer, M., Hubert, M., Hubert, M., & Kenning, P. (2012). The nature of price-thresholds: An fMRI study on price processing in the Brain. European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal.
Linzmajer, M., Hubert, M., Riedl, R., & Kenning, P. (2011). Where does Toulmin's theory of argumentation reside in the brain? The neural mechanisms underlying trustworthiness in online-buying. European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal.
2011
Linzmajer, M., Hubert, M., Hubert, M., & Kenning, P. (2011). The Perception of lower and higher Price-Thresholds: Implications from Consumer Neuroscience. Association for Consumer Research Annual North American Conference, St. Louis, US.
Linzmajer, M., Hubert, M., Hubert, M., Eberhardt, T., & Kenning, P. (2011). How Different Price Limits are processed in the Brain: Implications from Consumer Neuroscience. Society for Neuroeconomics Annual Conference, Evanston, US.
Brock, C., Blut, M., Linzmajer, M., & Zimmer, B. (2011). F-commerce and the Crucial Role of Trust. International Conference on Information Systems (ICIS).
Reinholz, J. M., Winter, B., Linzmajer, M., Kenning, P., & Knecht, S. (2011). Decision making biases in judgments about vascular risk factors. 33rd Annual Meeting of the Society for Medical Decision Making, Chicago, US.
Linzmajer, M., Eberhardt, T., & Kenning, P. (2011). Where to search for price knowledge? The influence of lifestyle on price knowledge. Academy of Marketing Science World Marketing Congress (WMC), Reims, France.
Linzmajer, M., Hubert, M., Riedl, R., & Kenning, P. (2011). The Uses of Argument 2.0 - Neural Mechanisms Underlying Trustworthy Argumentation in Online-Shopping. ConNecs/NeuroPsychoEconomics Conference, Munich, Germany.
Behn, B., Benz, V., Nenninger, J., Linzmajer, M., & Hubert, M. (2011). Gender Differences in Responses to Arousing Advertising Stimuli: Effects on Purchase Intentions and the Willingness to Pay. European Marketing Academy (EMAC), Ljubljana, Slovenia.
Nenninger, J., Behn, B., Benz, V., Linzmajer, M., & Hubert, M. (2011). Sex sells? How Gender moderates the Effects of Arousing Advertising Stimuli on Purchase Intention and Willingness to Pay. NeuroPsychoEconomics Conference, Munich, Germany.
2010
Linzmajer, M., Eberhardt, T., & Kenning, P. (2010). Price Memory and the Life you live. ConNecs/NeuroPsychoEconomics Conference, Copenhagen, Denmark.
2009
Eberhardt, T., Fojcik, T., Linzmajer, M., Hubert, M., & Kenning, P. (2009). The Sweet Side of Sugar - The Influence of Raised Insulin Levels on Price Fairness and Willingness to Pay. Association for Consumer Research Annual North American Conference, Pittsburgh, US.
Eberhardt, T., Fojcik, T. M., Hubert, M., Linzmajer, M., & Kenning, P. (2009). The Sweet Side of Sugar - The Effect of Raised Insulin Levels on Price Fairness Judgements. Annual Meeting of the Society for Neuroeconomics, Evanston, US.
