Lehrstuhl für Marketing | Veröffentlichungen Marc Linzmajer Chair for Marketing | Publications Marc Linzmajer
Artikel in referierten Fachzeitschriften Journal articles and proceedings (peer-reviewed)
2013
Linzmajer, M., Hauck, J., Hubert, M., & Prügl, R. (forthcoming). Who
is the brand creator? The effect of different brand biographies on the
perception of brand personality. Advances in Consumer Research.
Linzmajer, M., & Kenning, P. (2012). Wissensorientiertes Preismanagement – Ausgewählte Implikationen für das betriebliche Preiscontrolling [Knowledge-based price management - Selected implications for managerial accounting]. Controlling – Zeitschrift für erfolgsorientierte Unternehmenssteuerung, 24(11), 610-616.
Reinholz, J., Winter, B., Linzmajer, M., Kenning, P., & Knecht, S.
(2012). Decision making biases in judgments about vascular risk
factors. Medical Decision Making, 32(2), E13-E14.
Linzmajer, M., Hubert, M., Hubert, M., & Kenning, P. (2012).
The perception of lower and higher price-thresholds: Implications for
Consumer Neuroscience. Advances in Consumer Research, 39, 792-793.
Kenning, P., & Linzmajer, M. (2011). Consumer Neuroscience - An Overview of an Emerging Disciplline with Implications for Consumer Policy. Journal of Consumer Protection and Food Safety, 6(1), 111-125.
2010
Eberhardt, T., Fojcik, T., Hubert, M., Linzmajer, M., & Kenning, P. (2010). The Sweet Side of Sugar-The Influence of Raised Insulin Levels on Price Fairness and Willingness to Pay. Advances in Consumer Research, 37, 788-790.
Artikel in Fachzeitschriften (nicht referiert) Journal articels (editorial review)
Linzmajer, M., & Kenning, P. (2013). Consumer Neuroscience und Marke
– Erste Ansätze einer neurophysiologischen Markentheorie. In C.
Baumgarth & D.-M. Boltz (Eds.), Impulse für die Markenpraxis und Markenforschung (pp. 29-50). Berlin: Springer Gabler.
2012
Kenning, P., Hubert, M. & Linzmajer, M. (2012). Consumer Neuroscience. In G. Foxall & V. Wells. (Eds.), Handbook of New Developments in Consumer Behavior (pp. 419-460). Cheltenham Glos: Edward Elgar Publishing.
Vorträge auf wissenschaftlichen Konferenzen (referiert) Conference Presentations (peer-reviewed)
Eberhardt, T., Linzmajer, M., Hubert, M., Hubert, M., & Kenning, P. (2012). The nature of price-thresholds: An fMRI study on price processing in the Brain. European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal.
Linzmajer, M., Hubert, M., Riedl, R., & Kenning, P. (2011). Where does Toulmin's theory of argumentation reside in the brain? The neural mechanisms underlying trustworthiness in online-buying. European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal.
Linzmajer, M., Hubert, M., Hubert, M., Eberhardt, T., & Kenning, P. (2011). How Different Price Limits are processed in the Brain: Implications from Consumer Neuroscience. Society for Neuroeconomics Annual Conference, Evanston, US.
Linzmajer, M., Hubert, M., Riedl, R., & Kenning, P. (2011). The Uses of Argument 2.0 - Neural Mechanisms Underlying Trustworthy Argumentation in Online-Shopping. ConNecs/NeuroPsychoEconomics Conference, Munich, Germany.
Behn, B., Benz, V., Nenninger, J., Linzmajer, M., & Hubert, M. (2011). Gender Differences in Responses to Arousing Advertising Stimuli: Effects on Purchase Intentions and the Willingness to Pay. European Marketing Academy (EMAC), Ljubljana, Slovenia.
Nenninger, J., Behn, B., Benz, V., Linzmajer, M., & Hubert, M. (2011). Sex sells? How Gender moderates the Effects of Arousing Advertising Stimuli on Purchase Intention and Willingness to Pay. NeuroPsychoEconomics Conference, Munich, Germany.
Eberhardt, T., Fojcik, T., Linzmajer, M., Hubert, M., & Kenning, P. (2009). The Sweet Side of Sugar - The Influence of Raised Insulin Levels on Price Fairness and Willingness to Pay. Association for Consumer Research Annual North American Conference, Pittsburgh, US.
Eberhardt, T., Fojcik, T. M., Hubert, M., Linzmajer, M., & Kenning, P. (2009). The Sweet Side of Sugar - The Effect of Raised Insulin Levels on Price Fairness Judgements. Annual Meeting of the Society for Neuroeconomics, Evanston, US.
