• Rampl, L.V., Eberhardt, T., Schütte, R., & Kenning, P. (2012). Consumer trust in food retailers: conceptual framework and empirical evidence. International Journal of Retail & Distribution Management (IJRDM), 40(4), 254-272.

• Riedl, R., Mohr, P., Kenning, P., Davis, F., & Heekeren, H. (forthcoming). Trusting human and avatars: behavioral and neural evidence. Proceedings of the International Conference on Information Systems (ICIS).
  

• Heinholz, J., Winter, B., Linzmajer, M., Kenning, P., & Knecht, S. (forthcoming). Decision making biases in judgments about vascular risk factors. Medical Decision Making.

• Wobker, I. K., & Kenning, P. (forthcoming). Drivers and Outcome of Destructive Envy Behavior in an Economic Game Setting. Schmalenbach Business Review (sbr).

• Hubert, M., Hubert, M., & Kenning, P. (forthcoming). Do retail brands bias consumer decision making? – An fMRI- study on retail brand frames and the evaluation of product packaging. Advances in Consumer Research, 38.

• Hubert, M., Hubert, M., Büttner, O., Florack, A., & Kenning, P. (forthcoming). Compulsive buying- also a male problem? Advances in Consumer Research, 38.

• Linzmajer, M., Hubert, M., Hubert, M., & Kenning, P. (forthcoming). The perception of lower and higher price-thresholds: Implications for Consumer Neuroscience. Advances in Consumer Research, 38.

• Dimoka, A., Banker, R., Benbasat, I., Davis, F., Dennis, A., Gefen, D., Gupta, A., Ischebeck, A., Kenning, P., Pavlou, P., Müller-Putz, G., Riedl, R., vom Brocke, J., & Weber, B. (forthcoming). On the Use of Neurophysiological Tools in IS Research: Developing a Research Agenda for NeuroIS. Management Information System Quarterly (MISQ).

• Kenning, P., Hartleb, V., & Schneider, H. (2011).  An empirical multi-method investigation of price knowledge in food retailing. International Journal of Retail & Distribution Management (IJRDM), 39(5), 362-382.

• Brock, C., Evanschitzky, H., Blut, M., Kenning, P., & Ahlert, M. (2011). Die Bedeutung des Beschwerdeverhaltens für die Kundenloyalität – eine empirische Untersuchung auf Basis der Equity-Theorie [The importance of complaint behavior for customer loyalty – an empirical investigation based on equity-theory]. Zeitschrift für Betriebswirtschaft (ZfB), 81, 57-76.

• Kenning, P., & Linzmajer, M. (2011). Consumer Neuroscience - An Overview of an Emerging Discipline with Implications for Consumer Policy. Journal of Consumer Protection and Food Safety, 6(1), 111-125.

• Kenning, P., Grzeskowiak, S., Brock, C., & Ahlert, M. (2011). The role of wholesalebrands for buyer loyalty: A transaction cost perspective. Journal of Business & Industrial Marketing, 26(3), 162-170.

• Rudolph, T., Glas, A., & Kenning, P. (forthcoming). Overweight and self-control failure: Is there a way out? Advances in Consumer Research, 38.

• Riedl, R., Hubert, M., & Kenning, P. (2010). Are There Neural Gender Differences in Online Trust? An fMRI Study on the Perceived Trustworthiness of eBay Offers. Management Information System Quarterly (MISQ), 34(2), 397-428.

• Riedl, R., Banker, R., Benbasat, I., Davis, F., Dennis, A., Dimoka, A., Gefen, D., Gupta, A., Ischebeck, A., Kenning, P., Pavlou, P., Müller-Putz, G., Straub, D., vom Brocke, J., & Weber, B. (2010). The Application of Neuroeconomics to IS-Research. Communication of the Association of Information Systems, 27, 243-264.

• Brock, C., Evanschitzky, H., Blut, M., Kenning, P., & Ahlert, M. (2010). Beschwerdemanagement im B2B-Sektor: Replikation und Erweiterung [Complaint management in the B2B sector: Replication and extension]. Die Betriebswirtschaft (DBW), 1, 27-42.

• Hansen, F., Kenning, P., & Plassmann, H. (2010). Contributions to decision neuroscience. Journal of Economic Psychology, 31(5), 764-766.

• Eberhardt, T., Fojcik, T., Hubert, M., Linzmajer, M., & Kenning, P. (2010). The Sweet Side of Sugar-The Influence of Raised Insulin Levels on Price Fairness and Willingness to Pay. Advances in Consumer Research, 37, 788-790.

• Schneider, H., Kenning, P., Hartleb, V., & Eberhardt, T. (2009). Implizites Preiswissen von Konsumenten - wirklich besser als ihr explizites Preiswissen? [Implicit price knowledge of consumers -  truly better than explicit price knowledge?]. Marketing- Zeitschrift für Forschung & Praxis (ZfP), 4, 219-233.

• Ahlert, D., Olbrich, R., Kenning, P., & Schröder, H. (2009). Guest Editorial "Retail Branding". International Journal of Retail & Distribution Management (IJRDM), 37(11).

• Kenning, P., Deppe, M., Schwindt, W., Kugel, H., & Plassmann, H. (2009). The good, the bad and the forgotten - An fMRI-study on ad liking and ad memory. Advances in Consumer Research, 36, 4-7.

• Hubert, M., Hubert, M., Sommer, J., & Kenning, P. (2009). Consumer Neuroscience - The Effect of Retail Brands on the Perception of Product Packaging. Marketing Review St. Gallen, 4, 28-33.

• Eberhardt, T., Schneider, H., & Kenning, P. (2009). On the validity of price knowledge measurements via self-assessment-scales-two studies in retailing. Journal of Targeting, Measurement, and Analysis for Marketing, 17(2), 93-103.

• Kenning, P., & Plassmann, H. (2009). How recent neuroscientific research could enhance marketing theory. IEEE Transactions on Neural Systems and Rehabilitation, 16, 532-538.

• Stoll, M., Hubert, M., Kenning, P., & Ahlert, D. (2008). Consumer Neuroscience und Neuromarketing - Der Blick ins Kundenhirn [Consumer Neuroscience and Neuromarketing - Inside the customer's brain]. Marketing Review St. Gallen, 6, 34-37.

• Hubert, M., & Kenning, P. (2008). A Current overview of Consumer Neuroscience. Journal of Consumer Behaviour, 7, 272-292.

• Stoll, M., Baecke, S., & Kenning, P. (2008). What they see is what they get? An fMRI-Study on neural correlates of attractive packages. Journal of Consumer Behaviour, 7, 342-359.

• Haas, A., & Kenning, P. (2008). Beeinflusst das Produkt die Beratungsinanspruchnahme im Handel? [Does the product influence salespeople consultation?]. Marketing- Zeitschrift für Forschung & Praxis (ZfP), 90(4), 195-206.

• Kenning, P. (2008). What advertisers can do and cannot do with neuroscience. International Journal of Advertising, 27(2), 472-473.

• Kenning, P., Marci, C., & Calvert, G. (2008). Advertising and the brain. International Journal of Advertising, 27(2), 355-356.

• Kenning, P. (2008). The influence of general trust and specific trust on buying behavior. International Journal of Retail & Distribution Management (IJRDM), 36(6), 461-476.

• Plassmann, H., Kenning, P., Deppe, M., Kugel, H., & Schwindt, W. (2008). How choice ambiguity modulates activity in brain areas representing brand preference: evidence from consumer neuroscience. Journal of Consumer Behaviour, 7(4 5), 360-367.

• Knecht, S., Reinholz, J., & Kenning, P. (2007). The spread of obesity in social networks. The New England Journal of Medicine Letters, 357(18), 1866-1867.

• Hain, C., Kenning, P., & Lehmann-Waffenschmidt, M. (2007). Neuroökonomie und Neuromarketing [Neuroeconomcis and Neuromarketing]. Wirtschaftwissenschaftliches Studium (WiSt), 10, 498-505.

• Deppe, M., Schwindt, W., Pieper, A., Kugel, H., Plassmann, H., Kenning, P., Deppe, K., & Ringelstein, E. (2007). Anterior cingulate reflects susceptibility to framing during attractiveness evaluation. Neuroreport, 18(11), 1119-1123.

• Grzeskowiak, S., Blut, M., & Kenning, P. (2007). Market Orientation in Vertical Networks. Journal of Marketing Channels, 14(3), 31-50.

• Plassmann, H.,  Ambler, T., Bräutigam, S., & Kenning, P. (2007). What Can Advertisers Learn From Neuroscience? International Journal of Advertising, 26(2), 151-175. (Annual Best Paper Award of International Journal of Advertising)
  

• Plassmann, H., Kenning, P., & Ahlert, D. (2007). Why companies should make their customers happy: The neural correlates of customer loyalty. Advances in Consumer Research, 34, 735-739.

• Kenning, P., Plassmann, H., & Ahlert, D. (2007). Consumer Neuroscience - Implikationen neurowissenschaftlicher Forschung für das Marketing [Consumer Neuroscience - Implications of neuroscientific research for marketing]. Marketing- Zeitschrift für Forschung & Praxis (ZfP), 29(1), 57–68.

• Kenning, P., Evanschitzky, H., Vogel, V., & Ahlert, D. (2007). Consumer Price Knowledge in the Market for Apparels. International Journal of Retail & Distribution Management (IJRDM), 35(2), 97-119.

• Kenning, P., Plassmann, H., & Ahlert, D. (2007). Application of Neuroimaging Techniques to Markting Research. Qualitative Market Research, 10(2), 135-152.

• Evanschitzky, H., Ahlert, D., Blaich, G., & Kenning, P. (2007). Knowledge Management in Knowledge Intensive Service Networks. Management Decisions, 45(2), 265-283.

• Aalto-Setälä, V., Evanschitzky, H., Vogel, V., & Kenning, P. (2006). A Cross-Cultural Study of Consumer Price Knowledge: Germany vs. Finland. International Review of Retail, Distribution and Consumer Research, 16(5), 591-599.

• Ahlert, D., & Kenning, P. (2006). Neuroökonomik [Neuroeconomics]. Zeitschrift für Management, 1(1), 24-47.

• Kenning, P., & Plassmann, H. (2005). NeuroEconomics: An overview from an economic perspective. Brain Research Bulletin, 67(5), 343-354.

• Deppe, M., Schwindt, W., Krämer, J., Plassmann, H., Kugel, H., Kenning, P., & Ringelstein, E. (2005). Evidence for a neural correlate of framing effect: Bias-specific activity in the ventromedial prefrontal cortex during credibility judgments. Brain Research Bulletin, 67(5), 413-421.

• Deppe, M., Schwindt, W., Kugel, H., Plassmann, H., & Kenning, P. (2005). Non-linear responses within the medial prefrontal cortex reveal when specific implicit information influences economic decision-making. Journal of Neuroimaging, 15(2), 171-183.

• Plassmann, H., Kenning, P., Deppe, M., Kugel, H., Schwindt, W., & Ahlert, D. (2005). The fire of desire: Neural correlates of brand choice. European Advances in Consumer Research, 7, 516.

• Evanschitzky, H., Kenning, P., & Vogel, V. (2004). Consumer Price Knowledge in the German Retail Market. Journal of Product and Brand Management (Special Issue on Pricing), 13(6), 390-405.

• Kenning, P., & von Uthmann, C. (1999). Internet-basierter Handel: Potentiale und Anforderungen [Internet-based retailing: Opportunities and requirements]. Die Betriebswirtschaft (DBW), 6, 680 - 682.

• Kenning, P., & Wobker, I. (2011). Kartellrechtliche Überregulierung: Interventionen gefährden Vielfalt und Effizienz [Antitrust overregulation: Interventions threaten diversity and efficiency]. Lebensmittelzeitung, 43, 24.

• Wobker, I. K., Rampl, L. V., & Kenning, P. (2011). Kundenneid: Wenn aus Differenzierung Diskriminierung wird [Customer envy: When differentation becomes discrimination]. marke41. Das Marketing Journal, 5, 52-56.

• Kenning, P. (2011). Schädigt vertikales Marketing den Verbraucher? POSbranding. Handbuch erfolgreichen POS Marketings, 2.

• Kenning, P., & Hubert, M. (2011). Erfolgsfaktoren des Markenmanagements im Handel [Drivers of successful retail brand management]. c'Mag, 13, 10-11.

• Kenning, P., & Hubert, M. (2011). Neuromarketing - Nutzen und Grenzen für die Marken- und Werbeforschung [Neuromarketing - benefits and limits of brand and advertising research]. HOWTO, 2, 17-23.

• Kenning, P., & Hubert, M. (2011). Markenführung ist - nicht immer! - Chefsache [Brand management is - not always - an issue of top management]. marke41. Das Marketing Journal, 3, 6-8.

• Rampl, L.V., Plassmann, H., & Kenning, P. (2011). Neuromarketing - Worauf Praktiker achten sollten [Neuromarketing - A guide for practitioners]. Absatzwirtschaft (asw), 5, 32-35.

• Hellmann, K.U., Eberhardt, T., & Kenning, P. (2009). Creating Markenfans [Creating brand fans]. Absatzwirtschaft (asw) (special issue), 62-64.

• Kenning, P. (2009). Falsche Paradigmen [Wrong paradigm]. Absatzwirtschaft (asw) (special issue on brands), 30.

• Hubert, M., & Kenning, P. (2009). Self-Service Technologies. Wirtschaftswissenschaftliches Studium (WiSt), Juni, 319-321.

• Hubert, M., & Kenning, P. (2009). Im Kopf des Konsumenten [Inside the consumer brain]. Gehirn&Geist, 1(2), 44-49.

• Hubert, M., & Kenning, P. (2009). Por Trás da Decisao de Comprar [Behind the purchase decision]. Mente & Cérebro, 196.

• Hellmann, K., & Kenning, P. (2008). Brand Communities.Wirtschaftwissenschaftliches Studium (WiSt), 10, 609-611.

• Eberhardt, T., Ahlert, M., & Kenning, P. (2008). Kein Vorschuss durch den Kunden [No credits by the customers]. Absatzwirtschaft (asw), 10, 44-46.

• Hubert, M., Lehmann-Waffenschmidt, M., & Kenning, P. (2008). Consumer Neuroscience – Ein Überblick [Consumer Neuroscience – An overview]. Das Wirtschaftsstudium (WISU), 2, 215-218.

• Hellmann, K.U., & Kenning P. (2007). Die Kreise der Communities [The circle of communities]. Absatzwirtschaft (asw), 5, 40-43.

• Kenning, P., Hain, C., & Lehmann-Waffenschmidt, M. (2007). Neuroökonomie und Neuromarketing. Wirtschaftswissenschaftliches Studium (WiSt), 10, 501-508.

• Kenning, P. (2005). Neuronale Wirkzentren der Marke [Neural correlates of brands]. Planung & Analyse (Sonderheft Marke), Juli, 20-26.

• Kenning, P., Deppe, M., Schwindt, W., Kugel, H., & Plassmann, H. (2005). Wie eine starke Marke wirkt [How strong brands work]. Harvard Business Manager, 3, 53-57.

• Ahlert, D., & Kenning, P. (2004). Marke und Hirnforschung: Status-Quo [Brands and Brain Research: Status Quo]. Marketing-Journal, 7-8, 44-46.

• Kenning, P., & Köster, L. (2004). Das Ziel heißt: Zufriedenheit [The ultimate goal: Satisfaction]. In Focus Marketing- Spezial, 44-47.

• Kenning, P., & Plassmann, H. (2003). Die Mühsal mit der Marke [Problems in Private Label Management]. Handelsberater , 12, 11-13.

• Kenning, P. (2003). Die sieben populärsten Irrtümer der Markenführung [The seven most popular fallacies of brand management]. Harvard Business Manager, 6, 106-109.

• Kenning, P., & Hesse, J. (2002). Der Handel verschenkt massiv Spannen [Retail looses huge margines]. Lebensmittelzeitung, 43, 47.

• Lehmkühler, B., & Kenning, P. (2000). Der Handelsmanager der Zukunft [The retail manager of the future]. Textilwirtschaft 10, 66.

• Kenning, P., & Schnetkamp, G. (2000). Wie Ihre Website zur Marke wird [How your website becomes a brand]. Einzelhandelsberater, 1, 26-28.

• Ahlert, D., & Kenning, P. (2000). Das Management der Betriebstypenmarke ist Chefsache [The management of the retail brand is top priority]. Science factory (e-zine).

• Ahlert, D., Lehmkühler, B., & Kenning, P. (2000). Auf dem Prüfstand: Der Handelsmanager 2000 [On trail: The retail manager 2000]. Einzelhandelsberater, 1, 10-13.

• Kenning, P., & Markmann, F. (1999). Profilierung mit Handelsmarken [Profiling with retailing brands]. Dynamik im Handel,7, 45.

• Ahlert, D., & Kenning, P. (1999). Kundenbindung durch interaktives Customer Value Management [Customer loyalty by interactive Customer Value Management]. Office Banking - Technologien und Einrichtung in Banken und Versicherungen, 2, 22-24.

• Kenning, P. (forthcoming). Consumer Neuroscience - Neuromarketing: Neurobiologische Grundlagen des Konsumentenverhalten. Stuttgart: Kohlhammer.

• Ahlert, D., Kenning, P., Olbrich, R., & Schröder, H. (Eds.) (2011). Vielfalt durch Gestaltungsfreiheit im Wettbewerb [Diversity through freedom of scope in competition]. München: C. H. Beck. 

• Ahlert, D., & Kenning, P. (2007). Lehrbuch Handelsmarketing [Textbook Retail Marketing]. Heidelberg: Springer.

• Ahlert, D., Kenning, P., Schütte, R., & Zelewski, St. (2005). Wissensmanagement in Dienstleistungsnetzwerken [Knowledge management in service networks]. Wiesbaden: Gabler.

• Kenning, P. (2002). Customer Trust Management – Ein Beitrag zum Vertrauensmanagement im Lebensmitteleinzelhandel [Customer Trust Management – A contribution to trust management in food retailing]. Wiesbaden: Gabler.   

• Ahlert, D., Becker, J., Kenning, P., & Schütte, R. (2001). Internet & Co. Im Handel [Internet & Co. in retailing]. Heidelberg: Springer.  

• Ahlert, D., Kenning, P., & Schneider, D. (2000). Markenmanagement im Handel [Brand management in retailing]. Wiesbaden: Gabler.

• Kenning, P. (1996). Grenzenlos mobil – Mobilität und Kontinuität in der Wirtschaft [Unlimited mobile – mobility and continuity in business]. Münster.

• Kenning, P., & Steffen, M. (forthcoming). Kommunikationspolitik im Handel. In M. Blanz, A. Florack & U. Piontkowskoi (Eds.), Psychologie der Kommunikation für Sozial- und Wirtschaftswissenschaftler. Stuttgart: Kohlhammer.

• Kenning, P., Eberhardt, T. (forthcoming). Methoden der Preisbildung. In J. Zentes, B. Swoboda, D. Morschett & H. Schramm-Klein (Eds.), Handbuch Handel. Wiesbaden: Gabler.

• Kenning, P., & Wobker, I. (2012). Die negativen Folgen von Kundenverwirrtheit und die moderierende Rolle von Vertrauen in der Konsumgüterdistribution: Konzeptionelles Modell und empirische Befunde [The negative outcomes of customer confusion and the moderating role of trust in the consumer goods distribution: Conceptual model and empirical findings]. In D. Ahlert, P. Kenning, R. Olbrich & H. Schröder (Eds.), Vertikale Preis- und Markenpflege im Kreuzfeuer des Kartellrechts (pp. 69-94), Wiesbaden: Springer/Gabler.

• Kenning, P. (forthcoming). Consumer Neuroscience und Brain Based Behavioral Engineering. In M. Freytag (Ed.), Verbraucherintelligenz. Kunden in der Welt von morgen. Frankfurt a. M.: F.A.Z. Institut.

• Kenning, P., Hubert, M. & Linzmajer, M. (forthcoming). Consumer Neuroscience. In G. Foxall & V. Wells. (Eds.), Handbook of New Developments in Consumer Behavior. Cheltenham Glos: Edward Elgar Publishing.

• Kenning, P. (2011). Kritische Würdigung der kartellrechtlichen Regulierung der vertikalen Preis- und Markenpflege aus Verbrauchersicht – Unter besonderer Berücksichtigung der Informationsökonomik, der Behavioral Economics und der Neuroökonomik. In D. Ahlert, P. Kenning, R. Olbrich & H. Schröder (Eds.), Vielfalt durch Gestaltungsfreiheit im Wettbewerb (pp. 155-197). München: C. H. Beck.

• Hubert, M., & Kenning, P. (2011). Neurobiologische Grundlagen des Konsumverhaltens [Neurobiological Basics of Consumer Behavior]. In M. Reimann & B. Weber (Eds.), Neuroökonomie: Grundlagen- Methoden- Anwendungen (pp. 195-218). Wiesbaden: Gabler.

• Kenning, P. (2010). Fünf Jahre neuroökonomische Forschung – eine Zwischenbilanz und ein Ausblick [Five years of neuroeconomics research – preliminary results and outlook]. In M. Bruhn & R. Köhler (Eds.), Wie Marken wirken. Impulse aus der Neuroökonomie für die Markenführung (pp. 31-46). München: Vahlen.

• Kenning, P., & Hubert, M. (2009). Neuroökonomik als Impulsgeber für betriebswirtschaftliche Forschung? - Der Beitrag der Neuroökonomik zur betriebswirtschaftlichen Forschung [Neuroeconomics as an impulse for economic research? - The contribution of Neuroeconomics to business management and research]. In A. G. Scherer, I. M. Kaufmann & M. Patzer (Eds.), Methoden in der Betriebswirtschaftslehre (pp. 117-126). Wiesbaden: Gabler.

• Kenning, P., & Stoll, M. (2009). Neurale Korrelate attraktiver Verpackungen [Neural correlates of attractive packaging]. In H. Schröder (Ed.), Distribution und Handel in Theorie und Praxis (pp. 315- 551). Wiesbaden: Gabler.

• Hubert, M., & Kenning, P. (2009). Neurokonomik - Die Emotionen des Homo Oeconomicus [Neuroeconomic - The emotions of homo oeconomicus]. Nachdruck in Rosenzweig, R. (Ed.), Nichtwahr ?!: Sinneskanäle, Hirnwindungen und Grenzen der Wahrnehmung. Paderborn: Mentis-Verlag.

• Kenning, P., Brocjk, C., Grzeskowiak, S., & Ahlert, M. (2008). The Role of Wholesale Brands for Buyer Loyalty: A Transaction Cost Perspective. In C. Baumgarth (Ed.), Impulse für die Markenforschung und Markenführung (pp. 209-226). Wiesbaden: Gabler.

• Kenning, P. (2007). The neural basis of consumer decision making – first insights from neuroeconomics. In K. P. Hofmann (Ed.), Psychology of Decision Making in Economics, Business and Finance. New York: Nova Science Publisher, Inc.

• Kenning, P., Mohr, P., & Plassmann, H. (2007). Was kostet Angst? Eine neuroökonomische Studie zum Home-Bias [What are the costs of anxiety? A neuroeconomical study on Home-Bias]. In B. Priddat. (Ed.), Neuroökonomie (pp.171-190). Marburg: Metropolis.

• Hain, C., Kenning, P., & Lehmann-Waffenschmidt, M. (2007). Neuroökonomie und Neuromarketing, Neurale Korrelate strategischer Entscheidungen [Neuroeconomic and Neuromarketing, neural correlations of strategic decisions]. In B. Priddat (Ed.), Neuroökonomie (pp.69-108). Marburg: Metropolis.

• Kenning, P. (2007). Neuromarketing: Vom Hype zur Realität - Eine Standortbestimmung aus der Perspektive der Marketingwissenschaft [Neuromarketing: From Hype to Reality - An orientation from the perspective of marketing science]. In H. Häusel (Ed.), Neuromarketing. Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf (pp. 17-31). Planegg: Haufe.

• Kenning, P. (2007). Implikationen bildgebender Verfahren für das Markencontrolling [Implications of imaging techniques for brand controlling]. In A. Florack, M. Scarabis & E. Primosch (Eds.), Psychologie der Markenführung (pp. 487-498). München: Vahlen.

• Kenning, P., & Blut, M. (2006). Vertrauen - Ein Objekt des Marketingmanagements?! [Trust - An object of marketing management?!]. In H. Bauer, M. M. Neumann & A. Schüle (Eds.), Konsumentenvertrauen - Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement (pp. 3-16). München: Vahlen.

• Krämer, J., Deppe, M., Kenning, P., Kugel, H., Plassmann, H., & Schwindt, W. (2006). Functional MRI reveals the specific influence of emotions to (pre-)judgments. In Nordrheinwestfälische Akademie der Wissenschaften (Ed.), Neuro-Visionen 3 Perspektiven in Nordrhein-Westfalen (pp. 143-144).  Paderborn: Ferdinand Schöningh.

• Ahlert, D. , Kenning, P., & Plassman, H. (2006). A window to the consumer’s mind: application of functional brain imaging techniques to advertising research. In S. Diehl & R. Terlutter (Eds.), International Advertising and Communication – Current Insights and Empirical Findings (pp. 163 – 180). Wiesbaden: Gabler.

• Kenning, P., & Blut, M. (2005). Barrieren des Wissensmanagements aus theoretischer Sicht [Barriers of knowledge management from a theoretical point of view]. In S. Zelewski et al. (Eds.), Wissensmanagement in Dienstleistungsnetzwerken (pp. 19-30). Wiesbaden: Gabler.

• Kenning, P., Deppe, M., Kugel, H., Plassmann, H., & Schwindt, W. (2005). Neuroökonomie: Begriff, Grundlagen, Methoden und erste Ergebnisse [Neuroeconomics: terms of definitions, methods and first results]. In W. Koschnick (Ed.), Focus-Jahrbuch (pp. 139-149). München: Focus Magazin.

• Kenning, P., Blut, M., & Schütte, R. (2005). Anforderungen des Handelsmarkenmanagement an die IT – Eine Fallstudie aus dem mittel-ständischen Lebensmitteleinzelhandel [Demands of the retail brand management for IT - A case study from the mid-sized food company]. In R. Olbrich (Ed.), Marketing-Controlling mit POS-Daten (pp. 554-571). Frankfurt: Deutscher Fachverlag. 

• Ahlert, D., & Kenning, P. (2005). Das Handelsunternehmen als Marke [The retailer as a brand]. In F.R. Esch (Ed.), Moderne Markenführung (pp. 1187-1209). Wiesbaden: Gabler.

• Ahlert, D., Blaich, G., Kenning, P., & Schütte, R. (2005). Unternehmenskultur als Basis des Wissensmanagements – Eine explorative Analyse in einem Handelssystem [Corporate culture as a basis of knowledge management - An exploratory analysis in a retailing system]. In D. Ahlert, R. Olbrich & H. Schröder (Eds.), Jahrbuch Handels- und Vertriebsmanagement 2005. Frankfurt: Deutscher Fachverlag.

• Ahlert, D., Evanschitzky, H., Kenning, P., & Vogel, V. (2005). Das Preiswissen deutscher Kunden: Eine international vergleichende Status Quo-Analyse [Price knowledge of German costumers: An international comparative status quo-analysis]. In V. Trommsdorff (Ed.), Handelsforschung 2005 (pp. 259-277). Stuttgart: Kohlhammer.

• Kenning, P., Plassmann, H., & Ahlert, D. (2004). Neue Ansätze der Marketingforschung [New approaches to marketing research]. In D. Ahlert et al. (Eds.), Exzellenz in Markenmanagement und Vertrieb (pp. 63-71). Wiesbaden: Gabler.

• Kenning, P. (2003). Distributionscontrolling [Controlling distribution]. In W. Pepels (Ed.), Marketing-Controlling-Kompetenz (pp. 137-156). Berlin: Erich Schmidt.

• Kenning, P. (2003). Kundenorientiertes Preismanagement - Ein Beitrag zur Renditeverbesserung im Handel [Customer oriented pricing - A contribution to profit management in retailing]. In D. Ahlert, R. Olbrich & H. Schröder (Eds.), Jahrbuch Handelsmanagement 2003 (pp.85-99). Frankfurt: Deutscher Fachverlag.

• Kenning, P. (2002). Aufbau langfristiger Kundenbeziehungen im Handel [Building long term relations to customers in retailing]. In D. Ahlert et al. (Eds.), Customer Relationship Management im Handel. Strategien, Konzepte, Erfahrungen (pp. 85-102). Heidelberg: Springer.

• Ahlert, D., Kenning, P., & Petermann, F. (2001). Die Bedeutung von Vertrauen für die Interaktionsbeziehungen zwischen Dienstleistungsanbietern und –nachfragern [The importance of trust to the relationship of interaction between service providers and demanders]. In M. Bruhn & B. Stauss (Eds.), Jahrbuch Dienstleistungsmanagement (pp. 279-298). Wiesbaden: Gabler.

• Kenning, P. (2001). Die Bedeutung von Vertrauen für die Kundenzufriedenheit und das Kaufverhalten im Lebensmitteleinzelhandel [The importance of trust for the customer satisfaction and buying behavior in food retailing]. In D. Ahlert, R. Olbrich & H. Schröder (Eds.), Jahrbuch Handelsmanagement 2001 (pp. 61-84). Frankfurt: Deutscher Fachverlag.

• Ahlert, D., Kenning, P., & Schneider, D. (2000). Das Wachstum der Handelsmarken - Ursachen und Zukunftsperspektiven [The growth of private labels - Causes and future perspectives]. In M. Bruhn (Ed.), Handelsmarken (pp. 243-260). Stuttgart: Schäffer – Pöschel.

• Ahlert, D., & Kenning, P. (1999). Die Betriebstypenmarke als Vertrauensanker bei der Einkaufsstättenwahl der Konsumenten? [The Company brand as a trust anchor for the choice of stores by consumers]. In BBE-Jahrbuch des Handels 1999: Aufbruch durch Innovation (pp. 115-134).

• Ahlert, D., Kenning, P., Olbrich, R., & Schröder, H. (Eds.) (2012). Vertikale Preis- und Markenpflege im Kreuzfeuer des Kartellrechts [Vertical price and brand management in the cross fire of the antitrust law]. Wiesbaden: Springer/Gabler.

• Wissenschaftlicher Beirat der Fachzeitschrift Transfer – Werbeforschung und Praxis [Scientific Advisory Council of the journal Transfer – Werbeforschung und Praxis] (seit 2008).

• Guest-Editor Journal of Economic Psychology (2010). Special Issue on Decision Neuroscience.

• Guest-Editor International Journal of Retail & Distribution Management (2009). Special Issue on Retailing Branding.

• Lead Guest-Editor International Journals of Advertising (2008). Special Issue on advertising and the Brain.

• Guest-Editor Brain Research Bulletin (2005). Special Issue on Neuroeconomics.

• Ahlert, D., Kenning, P., Olbrich, R., & Schröder, H. (Eds.) (2010/2011). Multichannel- Management. Frankfurt am Main: Deutscher Fachverlag.

• Schröder, H., Olbrich, R., Kenning, P., & Evanschitzky, H. (Eds.) (2009). Distribution und Handel in Theorie und Praxis [Distribution and retail in theory and praxis]. Wiesbaden: Gabler.

• Ahlert, D., Kenning, P., Olbrich, R., & Schröder, H. (Eds.) (2008/2009). Sortimentsstrategien in Industrie und Handel [Store-Assortment-Strategies in industry and retail]. Frankfurt am Main: Deutscher Fachverlag.

• Kenning, P., Ahlert, D., Becker, J., & Schütte, R. (Eds.) (2001). Internet & Co. im Handel [Internet & Co. in retailing]. Heidelberg: Springer.

• Harms, R., & Kenning, P. (Eds.) (1996). Grenzenlos mobil - Mobilität und Kontinuität in der Wirtschaft [Unlimited mobile - mobility and continuity in economics]. Münster.

• Lehmann-Waffenschmidt, M., Hain, C., & Kenning, P. (2007). Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen [Neuroeconomic and Neuromarketing: neural correlates of strategic decision making]. Dresden: Discussion Paper in Economics, No. 04.

• Kenning, P., Mohr, P., Erk, S., Walter, H., & Plassmann H. (2006). The role of fear in home-biased decision making: first insights from neuroeconomics. MPRA Paper No. 1076 (available via EconPapers).

• Kopton, I., Preilowski, B., & Kenning, P. (2012). Implementation Intentions as Self-Regulation Enhancer to Overcome the Seduction of Impulsive Buying. NeuroPsychoEconomics Conference (NPE), Rotterdam, Netherlands.

• Wobker, I., & Kenning, P. (2012). Don’t treat others better than me: Drivers and outcomes of customer envy. NeuroPsychoEconomics Conference (NPE), Rotterdam, Netherlands.

• Riedl, R., Mohr, P., Kenning, P., Davis, F., & Heekeren, H. (2012). Trusting Humans and Avatars: An fMRI Study. Gmunden Retreat on NeuroIS, Gmunden, Austria.

• Wobker, I., Eberhardt, T., & Kenning, P. (2012). What are the negative outcomes of customer confusion for food retailers and how are the moderated by broader-scope trust? European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal.

• Eberhardt, T., Linzmajer, M., Hubert, M., Hubert, M., & Kenning, P. (2012). The nature of price-thresholds: An fMRI study on price processing in the Brain. European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal.

• Linzmajer, M., Hubert, M., Riedl, R., & Kenning, P. (2012). Where does Toulmin's theory of argumentation reside in the brain? The neural mechanisms underlying trustworthiness in online-buying. European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal.

• Rampl, L.V., Wobker, I., & Kenning, P. (2012). The art of marketing or marketing as art? Empirical evidence from the museum market. European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal.

• Riedl, R., Mohr, P., Kenning, P., Davis, F., & Heekeren, H. (2011). Trusting human and avatars: behavioral and neural evidence. International Conference on Information Systems (ICIS), Shanghai, China.

• Wobker, I., Rampl, L.V., Hilgenstock, R., & Kenning, P. (2011). Inequality affinity: Evidence for an underestimated preference. Society for Neuroeconomics Annual Conference, Evanston (Illinois), US.

• Linzmajer, M., Hubert, M., Hubert, M., Eberhardt, T., & Kenning, P. (2011). How Different Price Limits are processed in the Brain: Implications from Consumer Neuroscience. Society for Neuroeconomics Annual Conference, Evanston (Illinois), US.

• Rampl, L.V., Hilgenstock, R., Opitz, C., Welpe, I., Bechara, A., & Kenning, P. (2011). Testing the Somatic Marker Hypothesis for employer brands: a theoretically guided fMRI study. Society for Neuroeconomics Annual Conference, Evanston (Illinois), US.

• Riedl, R., Mohr, P., Kenning, P., Davis, F.D., & Heekeren, H.R. (2011). Mentalizing in a trust game with human and avatar opponents: neural differences, behavioral consequences, and implications. Society for Neuroeconomics Annual Conference, Evanston (Illinois), US.

• Strombach, T., Kalenscher, T., Kenning, P., Ma, Q., & Weber, B. (2011). Individualism vs. Collectivism: An investigation into cultural differences in social discounting. Society for Neuroeconomics Annual Conference, Evanston (Illinois), US.

• Wobker, I. & Kenning, P. (2011). Managing envy in supply chains. Irish Academy of Management Conference (IAM), Dublin, Ireland.

• Reinholz, J., Winter, B., Linzmajer, M., Kenning, P. & Knecht, S. (2011). Decision making biases in judgments about vascular risk factors. 33rd Annual Meeting of the Society for Medical Decision Making, Chicago, US. 

• Linzmajer, M., Hubert, M., Hubert, M. & Kenning, P. (2011). The Perception of Iower and higher price-thresholds: Implications from Consumer Neuroscience. Association for Consumer Research Annual North American Conference, St. Louis, US.

• Linzmajer, M., Hubert, M., Riedl, R., & Kenning, P. (2011). The Uses of Argument 2.0 - Neural Mechanisms Underlying Trustworthy Argumentation in Online-Shopping. ConNecs/NeuroPsychoEconomics Conference, Munich, Germany.

• Kenning, P. (2011). Organisation des Symposiums „Neuroökonomik“ auf der Pfingsttagung des Verbandes der Hochschullehrer für Betriebswirtschaft (VHB). [Organization symposium „Neuroeconomics“ at the Annual Meeting of the German Academic Association for Business Research], Kaiserslautern, Germany.

• Kenning, P., & Hubert, M. (2011). Neurale Mechanismen impulsiven Kaufverhaltens [Neural correlates of impulsive buying behaviour], Pfingsttagung des Verbandes deutscher Hochschullehrer für Betriebswirtschaft (VHB), Kaiserslautern, Germany.

• Evanschitzky, H., Kenning, P., Iyer, G.R., Schütte, R. (2011). Self-Service-Technology in Retail Stores: An Investigation of Consumer Adoption and Retailer Benefits. American Marketing Association (AMA) Summer Educators' Conference, San Francisco, US. 

• Rampl, L.V., Kenning, P. (2011). Media Coverage of Manager Behavior during the Financial Crisis and its Effect on People’s Reciprocity. 7th Conference of the Media Psychology Division of the German Psychological Association (DGP), Bremen, Germany.

• Linzmajer, M., Eberhardt, T., & Kenning, P. (2011). Where to search for price knowledge? The influence of lifestyle on price knowledge. Academy of Marketing Science World Marketing Congress (WMC), Reims, France.

• Rampl, L.V., Opitz, C., Welpe, I., & Kenning, P. (2011). Emotionally attached: Neural correlates of first choice employer brands - an fMRI study. Academy of Marketing Science World Marketing Congress (WMC), Reims, France.

• Rampl, L.V., Opitz, C., Welpe, I., & Kenning, P. (2011). Applying versus buying: Neural correlates of first choice employer brands and similarities and differences to first choice consumer brands. NeuroPsychoEconomics Conference (NPE)/CoNEcs, Munich, Germany.

• Rampl, L.V., Opitz, C., Welpe, I., & Kenning, P. (2011). Emotional experiences as drivers of successful employer branding? - Testing the Somatic Marker Hypothesis with fMRI. NeuroPsychoEconomics Conference (NPE)/CoNEcs, Munich, Germany.

• Hubert, M., Hubert, M., Eberhardt, T., & Kenning P. (2011). Do Retail Brands Bias Consumer Decision-Making? An fMRI Study on Retail Brand Frames and the Evaluation of Product Packaging. European Marketing Academy Annual Conference (EMAC), Ljubljana, Slovenia.

• Rampl, L.V., Opitz, C., Welpe, I., & Kenning, P. (2011). Neural correlates of employer brand preferences: similarities and differences to consumer brands. European Marketing Academy Annual Conference (EMAC), Ljubljana, Slovenia.

• Hubert, M., Riedl, R., Hubert, M., & Kenning, P. (2011). Does Consumer Impulsiveness Affect Trustworthiness Evaluations in Online Environments? Evidence from a Brain Imaging Study. Hawaii International Conference on System Sciences (HICSS), Koloa, US.

• Brock, C., Blut, M., Evanschitzky, H., & Kenning, P. (2010). Don’t care about Service Recovery – Inertia Effects buffer the Impact of Complaint Satisfaction. Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, New Zealand.

• Hubert, M., Hubert, M., Büttner, O., Florack, A., & Kenning, P. (2010). Compulsive Buying - Also A Male Problem? Association for Consumer Research - Annual North American Conference, Jacksonville,US.

• Hubert, M., Hubert, M., & Kenning, P. (2010). Does the Retail BrandBias Consumer Decision Making? - An fMRI Study on Retail Brand Framing and the Evaluation of Product Packaging. Association for Consumer Research - Annual North American Conference, Jacksonville, US.

• Glas, A., Rudolph, T., & Kenning, P. (2010). Overweight and Self-Control Failures: Is there a Way Out? Association for Consumer Research - Annual North American Conference, Jacksonville, US.

• Hansen, F., Ramsoy, T., Hubert, M., & Kenning, P. (2010). Net Emotional Response Strength and fMRI: Preliminary Results. International Conference on Research in Advertising (ICORIA), Madrid, Spain.

• Blut, M., Brock, C., Evanschitzky, E., & Kenning, P. (2010). Service Failure and Customer Recovery: Differences Between B2B- and B2C-industries.  American Marketing Association Summer Marketing Educators' Conference (AMA).

• Prexl, K., & Kenning, P. (2010). Brand Rituals - An empirical analysis of the antecedents and consequences of Brand-Rituals. European Advances in Consumer Research, London, United Kingdom.

• Hubert, M., Hubert, M., Hansen, F., & Kenning, P.(2010). Net Emotional Response Strength. ConNecs/NeuroPsychoEconomics Conference, Copenhagen, Denmark.

• Hubert, M., Hubert, M., Büttner, O., Florack, A., & Kenning, P. (2010). Compulsive Buying Behavior in men: Insights into Automatic Processes and Neural Correlates. European Marketing Academy (EMAC), Copenhagen, Denmark.

• Hubert, M., Hubert, M., Büttner, O., Florack, A., & Kenning, P. (2010). Compulsive Buying Behavior in men: Insights into Automatic Processes and Neural Correlates. ConNecs/NeuroPsychoEconomics Conference, Copenhagen, Denmark.

• Linzmajer, M., Eberhardt, T., & Kenning, P. (2010). Price Memory and the Life you live. ConNecs/NeuroPsychoEconomics Conference, Copenhagen, Denmark.

• Eberhardt, T., Fojcik, T., Linzmajer, M., Hubert, M., & Kenning, P. (2009). The Sweet Side of Sugar - The Influence of Raised Insulin Levels on Price Fairness and Willingness to Pay. Association for Consumer Research - Annual North American Conference, Pittsburgh, US.

• Hubert, M., Hubert, M., Eberhardt, T., & Kenning, P. (2009). I love Shopping? Neural Antecedents of Compulsive Buying. Annual Meeting of the Society for Neuroeconomics, Evanston, US.

• Hubert, M., Riedl, R., & Kenning, P. (2009). The Influence of Communication on Non-Interpersonal Trust: The Case of Ebay. Annual Meeting of the Society for Neuroeconomics, Evanston, US.

• Hubert, M., Hubert, M., Hansen, F., Bechara, A., & Kenning, P. (2009). Net Emotional Response Strengthand fMRI: Preliminary Results. Annual Meeting of the Society for Neuroeconomics, Evanston, US.

• Eberhardt, T., Fojcik, T. M., Hubert, M., Linzmajer, M., & Kenning, P. (2009). The Sweet Side of Sugar - The Effect of Raised Insulin Levels on Price Fairness Judgements. Annual Meeting of the Society for Neuroeconomics, Evanston, US.

• Kenning, P., & Hubert, M. (2009). Neuroeconomics – Ein Werkstattbericht. Buchenbach Workshop (Max Planck Institut Jena/Technische Universität Dresden), Buchenbach, Germany.

• Stoll, M., Hubert, M., Eberhardt, T., & Kenning, P. (2008). The Effect of Retail Brand Frames on the Evaluation of product Packaging - First Insights from Consumer Neuroscience. Annual Meeting of the Society for Neuroeconomics, Park City, US.

• Brock, C., Voorhess, C., Kenning, P., Blut, M., & Ahlert, M. (2008). Consequences of Service Failures: Differences between Noncomplainers, satisfied and dissatisfied Complainers. European Marketing Academy (EMAC), Brighton, US.

• Eberhardt, T., Ahlert, M., Simon, J., & Kenning, P. (2008). Does Trust Matter in International Service Marketing. European Marketing Academy (EMAC), Brighton, US.

• Kenning, P., Grzeskowiak, S., Brock, C., & Ahlert, M. (2008). The role of wholesale brands for buyer loyalty: A transaction cost perspective. Center for Business and Industrial Marketing Conferenz (CBIM).

• Evanschitzky, H., Brock, C., Kenning, P., & Blut, M. (2008). Complaint Handling in the B2B Sector. American Marketing Association Winter Conference (AMA).

• Haas, A., & Kenning, P. (2008). Flattery’s Curse: How Customer-Oriented Selling Affects Short-Term Customer Satisfaction and Decision to Buy. American Marketing Association Winter Conference (AMA).

• Brock, C., Ahlert, M., & Kenning, P. (2007). Do Supplier Brands reduce Uncertainty in Supply Chains? Markentag (2), Istanbul, Turkey.

• Haas, A., & Kenning, P. (2007). How customer-oriented selling affects customer satisfaction and purchase behavior. European Marketing Academy (EMAC), Reykjavik, Iceland.

• Plassmann, H., Kenning, P., Deppe, M., Kugel, H., & Schwindt, W. (2007). Neural correlates of attractive ads. Society for Consumer Psychology Annual Meeting, Las Vegas, US.

• Kenning, P., Plassmann, H., Backhaus, C., Ahlert, D. (2006). Neural Foundations of People-System Relationships. Annual Meeting of the Society for Neuroeconomics, Park City, US.

• Grzeskowiak, S., Blut, M., & Kenning, P. (2006). Market Orientation in Vertical Networks. ISBM B-to-B Academic Conference, Chicago, US.

• Plassmann, H., Kenning, P., & Ahlert, D. (2006). Neural correlates of brand choice under uncertainty: The role of brand trust. Society for Consumer Psychology Cruise Conference.

• Plassmann, H., Kenning, P., Mohr, P., Backhaus, C., & Ahlert, D (2006). The neural foundations of emotional attachment to retail store brands in the fashion market and its correlation with buying behavior based on club card data. European Marketing Academy (EMAC), Athens, Greek.

• Plassmann, H., Kenning, P., & Ahlert, D. (2006). The fire of desire: Neural Correlates of Brand Choices. European Advances in Consumer Research.

• Krämer, J., Deppe, M., Kenning, P., Kugel, H., Plassmann, H., & Schwindt, W. (2005). Evidence for a neural correlate of framing effects during credibility judgments. Neuroeconomics, Kiawah Island, US.

• Krämer, J., Deppe, M., Kenning, P., Kugel, H., Plassmann, H., & Schwindt, W. (2005). An investigation of gender specific neural correlates of brand preference. Neuroeconomics, Kiawah Island, US.

• Krämer, J., Deppe, M., Kenning, P., Kugel, H., Plassmann, H., & Schwindt, W. (2005). The role of the medial prefrontal cortex in risk modulated processing of implicit information during economic decision-making. Neuroeconomics, Kiawah Island, US.

• Krämer, J., Deppe, M., Kenning, P., Kugel, H., Plassmann, H., & Schwindt, W. (2005). The role of the medial prefrontal cortex in preference processing during economic decision-making. Neuroeconomics, Kiawah Island, US.

• Deppe, M., Schwindt, W., Kugel, H., Plassmann, H., & Kenning, P. (2005). Nicht-lineare Aktivierungskorrelate der Präferenz bei ökonomischen Entscheidungen im ventromedialen präfrontalen Kortex [Non-linear responses within the Medial Prefrontal Cortex Reveal when Specific Implicit Information Influences Economic Decision-Making]. German Röntgenkongress, Berlin, Germany.
  (Poster Award "summa cum laude")

• Deppe, M., Schwindt, W., Kugel, H., Plassmann, H., & Kenning, P. (2005). Gender independent neural correlates of preference in economic decision-making. Annual Meeting of the Organization for Human Brain Mapping, Toronto, Canada.

• Kenning, P., Blut, M., & Schütte, R. (2005). Das Motivationsproblem als Herausforderung des interorganisationalen Wissensmanagements [The problem motivation as a challenge of inter-organizational knowledge management]. LIKE-Konferenz "Dienstleistungsentwicklung - Wissen, Kreativität, Lernen", Stuttgart, Germany.
  (Best Paper Award)

• Krämer, J., Deppe, M., Kenning, P., Kugel, H., Plassmann, H., & Schwindt, W. (2005). Prejudgments: Is the brain’s reward and emotion related decision network involved? Annual Meeting of the Organsation for Human Brain Mapping, Toronto, Canada.
  (Awarded by the National Institutes of Health (NIH) in cooperation with the Organization for Human Brain Mapping (OHBM))

• Deppe, M., Schwindt, W., Kugel, H., Plassmann, H., & Kenning, P. (2005). The role of the medial prefrontal cortex in risk modulated processing of brand information. Annual Meeting of the Organsation for Human Brain Mapping, Toronto, Canada.

• Deppe, M., Schwindt, W., Kugel, H., Plassmann, H., & Kenning, P. (2005). The role of the medial prefrontal cortex in processing brand preferences during decision-making. Annual Meeting of the Organsation for Human Brain Mapping, Toronto, Canada.

• Plassmann, H., Kenning, P., Deppe, M., Kugel, H., Schwindt, W., & Ahlert, D. (2005). Neurally reconstructing stimulus involvement. European Marketing Academy (EMAC), Mailand, Italy.
  (Best Paper Award based on Dissertation Thesis)

• Vogel, V., Evanschitzky, H., & Kenning, P. (2005). Consumer Price Knowledge in the German Apparel Retail Market, Proceedings of the Academy of Marketing Science. World Marketing Congress, Muenster, Germany.

• Deppe, M., Krämer, J., Schwindt, W., Kugel, H., Plassmann, H., & Kenning, P. (2005). Brand influences on Credibility Ratings - a fMRI Study, Proceedings of the Academy of Marketing Science. World Marketing Congress, Muenster, Germany.

• Kenning, P., & Walter, H. (2005). Neuroeconomics and the Social Brain. Annual Meeting of the Cognitive Science, Stresa, Italy.

• Kenning, P., Plassmann, H., Ahlert, D. (2005). A window to the consumer’s mind: Application of functional brain imaging techniques to advertising research. International Conference on Research in Advertising (ICORIA), Saarbruecken, Germany.

• Kenning, P., Plassmann, H., & Ahlert, D. (2005). The fire of desire: Neural Correlates of Brand Choices. European Association for Consumer Research Conference (EACR), Göteborg, Sweden.

• Krämer, J., Deppe, M., Kenning, P., Kugel, H., Plassmann, H., & Schwindt, W. (2004). Activity changes within the prefrontal cortex reveals how strong magazine brands influence the credibility of news. Copenhagen Conference on Neuroeconomics (ConNEcs), Copenhagen, Denmark.

• Evanschitzky, H., Blaich, G., & Kenning, P. (2002). Ways out of the Management Dilemma in F&C-Networks, A New Paradigm for Cooperative Network Management. International Conference on Economics and Management, Wien, Austria.

• Neuroeconomics und Consumer Neuroscience: Dem Kunden in den Kopf geschaut (2012). Münster: Lions Club.

• Um den Verstand gebracht: Hirnforschung und Marketing (2012). Wettringen: Werbegemeinschaft und Gemeinde Wettringen.

• Wie und wo wirken Markenemotionen im Gehirn? Erste neuroökonomische Ergebnisse (2011). Köln: Marketing Horizonte, Universität zu Köln.

• Durchführung einer klassischen Kundenzufriedenheitsstudie - Erfolgsfaktoren und Determinanten der personalen Kommunikation (2011). Köln: für gesundheitliche Aufklärung (BZgA).

• Neuroeconomics und Consumer Neuroscience: Dem Kunden in den Kopf geschaut (2011). Hemer: Lions Club.

• Neuroökonomik, Consumer Neuroscience und Neuromarketing (2011). Bonn: Fachgespräch über Modelle politikbegleitender Verbraucherforschung.

• Neuroökonomik, Consumer Neuroscience und Neuromarketing (2011). Köln: Bundeszentrale für gesundheitliche Aufklärung (BZgA).

• Um den Verstand gebracht: Hirnforschung und Marketing (2011). Gmunden, Austria: Gmunden Retreat.

• Wie Marken wirken: Neueste Erkenntnisse der Neuroökonomik (2011). Jena: Jenaer Markenrechtstage.

• Consumer Neuroscience: Dem Kunden in den Kopf geschaut (2011). Gmunden, Austria: Rathaus.

• Wissenschaftliche Erkenntnisse zum "Neuro-Marketing" [Neuromarketing: What does science know so far?] (2011). Hamburg: Dr. von Keitz | Institut für Marktforschung.

• Wie und wo wirken Marken im Gehirn? [How and where brands work in the brain] (2011). Ulm: Marketingclub Ulm/Neu-Ulm.

• Schädigen Maßnahmen der vertikalen Preis- und Marketingkoordination den Verbraucher? [Do activities of vertical price and marketing coordination damage the consumer?] (2011). Münster: Westfälische Wilhelms-Universität Münster | Prof. Dr. Ahlert.

• Neuromarketing und Neuroökonomie: Eine Einführung [Neuromarketing and Neuroeconomics: An introduction] (2010). Friedrichshafen:  KAS Stipendiatengruppe.

• Nutzen und Grenzen der Hirnforschung für das Marketing [Benefits and limits of brain research for marketing] (2010). Königstein: Siegfried Vögele Institut, Sympoisum SVI.

• Vorabendveranstaltung zur Hauptversammlung Team Bank AG "Der Verbraucher, das "unbekannte Wesen"? Irrtum! - Vertrauen ist messbar - und als Wirtschaftsfaktor eine Managementaufgabe heute und morgen [How to measure and manage customer trust] (2010). Nürnberg: Team Bank AG.

• Podiumsdiskussion "Hamburger Dialog" zum Thema "Glück und Erfolg - Braucht man Glück für den Erfolg oder Erfolg, um glücklich zu sein? ["Luck and success - Do we need luck for success or success to be happy"](2010). Hamburg: Euler Hermes.

• Neurowissenschaften [Neuroscience] (2010). Tübingen: Studienförderwerk der Stiftung der Deutschen Wirtschaft in Kooperation mit der Brain Products GmbH, Institut für Wissensmedien.

• Consumer Neuroscience - ausgewählte Implikationen für das Marketing [Consumer Neuroscience - some selected implications for marketing] (2010). Weimar: Abbott GmbH & Co. KG.

• Erfolgsfaktoren des Markenmanagements im Handel [Success factors of retail brand management] (2010). Köln: EHI.

• Measurement - Die Seele des Marketing MEP [Measurement - The soul of markeitng MEP](2010). Münster: Marketing Centrum Münster.

• Brand Excellence (2010). Wuppertal: Universität Wuppertal.

• Consumer Neuroscience - Implikationen für das Handelsmanagement [Consumer Neuroscience - Implications for retail management] (2010). St. Gallen: Universität St. Gallen.

• Consumer Neuroscience - Implikationen für das Handeksmarketing [Consumer Neuroscience - Implications for retail marketing] (2010). Düsseldorf: Torex.

• Um den Verstand gebracht: Hirnforschung und Marketing [Loosing your mind: Brain research and marketing] (2010). Ludwigsburg: Château Louis.

• Neuromarketing (2010). Frankfurt: Brand Health.

• Um den Verstand gebracht: Hirnforschung und Marketing  [Loosing your mind: Brain research and marketing] (2009). Lindau: INKA- Das Katalogforum.

• Wie die Marke das Produkt trägt... [How the brand carries the product...] (2009). München: Symposium Markenbionik.

• Customer Relationship Management - Erste neuroökonomische Ergebnisse [Customer Relationship Management - Preliminary findings from consumer neuroscience] (2009). Tönisvorst: Symposium des deutschen Dialog-Marketing.

• Neuroökonomik und Consumer Neuroscience [Neuroeconomics and Neuroscience]. Magdeburg: Universität Magdeburg.

• Neuroökonomik und Consumer Neuroscience [Neuroeconomics and Neuroscience]. Kassel: Universität Kassel.

• Neuroökonomie und Neuromarketing [Neuroeconimics and Neuromarketing]. Siegen: Universität Siegen.

• Um den Verstand gebracht: Hirnforschung und Marketing [Loosing your mind: brain research and marketing] (2008). Dortmund: Dortmunder Kreativtage.

• Neuroökonomie als Impulsgeber für betriebswirtschaftliche Forschung? Der Beitrag der Neuroökonomik zum Consumer Research [ Neuroeconomics as pacemaker for management research? The contribution of neuroeconomics to consumer research] (2008). Zürich: Kommission Wissenschaftstheorie VHB.

• Fünf Jahre neuroökonomische Markenforschung: Eine Zwischenbilanz [Five years of neuroeconomic brand research: preliminary results] (2008). Münster: 1. GEM Markenforum.

• Consumer Neuroscience (2008). Graz: Jahrestagung Verein für Sozialpolitik.

• Brand Packs - Was bedeutet die Verpackung für die Marke? [Brand Packs - What does the packaging mean for the brand?] (2007). Frankfurt am Main: 7. Pro Carton Fachkongress.

• Neuroökonomik: Ist der Homo Oeconomicus (jetzt endlich) Geschichte? [Neuroeconomics: Is the homo oeconomicus (finally) history?] (2007). Nürnberg: Symposium Turm der Sinne.

• Neuroökonomik [Neuroeconomics] (2007). Frankfurt am Main: DFG-Workshop "Science meets Media".

• Neuro-Economics - Grundzüge neuroökonomischer Forschung [Neuroeconomics: Basics of neuroeconomical research] (2007). Buchenbach: Buchenbach Workshop (MPI).

Hier vertritt Professor Dr. Peter Kenning das Fachgebiet Distributionspolitk. Um auf sein Profil beim Gabler Wirtschaftslexikon Online zu gelangen, folgen Sie bitte diesem Link:

http://wirtschaftslexikon.gabler.de/Autoren/prof-dr-peter-kenning.html?tab=experte