Lehrstuhl für Marketing | Veröffentlichungen Mirja Hubert Chair for Marketing | Publications Mirja Hubert
Artikel in referierten Fachzeitschriften Journal articles and proceedings (peer-reviewed)
2011
Linzmajer, M., Hubert, M., Hubert, M., & Kenning, P. (forthcoming). The perception of lower and higher price-thresholds: Implications for Consumer Neuroscience. Advances in Consumer Research, 38.
Hubert, M., Hubert, M., & Kenning, P. (forthcoming). Do retail brands bias consumer decision making? – An fMRI- study on retail brand frames and the evaluation of product packaging. In D. W. Dahl, G. V. Johar & S. M. van Osselaer (Eds.), Advances in Consumer Research, 38.
Hubert, M., Hubert, M., Büttner, O., Florack, A., & Kenning, P. (forthcoming). Compulsive buying- also a male problem? In D. W. Dahl, G. V. Johar & S. M. van Osselaer (Eds.), Advances in Consumer Research, 38.
2010
Hubert, M. (2010). Do Neuroeconomics give new impetus to economic research? Journal of Economic Psychology, 31, 812-817.
Eberhardt, T., Fojcik, T., Hubert, M., Linzmajer, M., & Kenning, P. (2010). The Sweet Side of Sugar-The Influence of Raised Insulin Levels on Price Fairness and Willingness to Pay. Advances in Consumer Research Volume 37, 788-790.
2009
Hubert, M., Hubert, M., Sommer, J., & Kenning, P. (2009). Consumer Neuroscience - The Effect of Retail Brands on the Perception of Product Packaging. Marketing Review St. Gallen, 4, 28-33.
2008
Hubert, M., & Kenning, P. (2008). A Current overview of Consumer Neuroscience. Journal of Consumer Behaviour, 7, 272-292.
Stoll, M., Hubert, M., Kenning, P., & Ahlert, D. (2008). Consumer Neuroscience und Neuromarketing - Der Blick ins Kundenhirn. Marketing Review St. Gallen, 6, 34-37.
Artikel in Fachzeitschriften Journal articels (editorial review)
2011
Kenning, P., & Hubert, M. (2011). Markenführung ist - nicht immer! - Chefsache. marke41. Das Marketing Journal, 3, 6-8.
2009
Hubert, M., & Kenning, P. (2009). Im Kopf des Konsumenten [In the brain of the consumer]. Gehirn&Geist, 1(2), 44-49.
Hubert, M., & Kenning, P. (2009). Por Trás da Decisao de Comprar [Behind the purchase decision]. Mente&Cérebro, 196.
2008
Hubert, M., Lehmann-Waffenschmidt, M., & Kenning, P. (2008). Consumer Neuroscience – Ein Überblick [Consumer Neuroscience – An overview]. Das Wirtschaftsstudium (WISU), 2, 215-218.
Buchbeiträge Contributions in edited Volumes
2011
Kenning, P., Hubert, M., & Linzmajer, M. (forthcoming). Consumer Neuroscience. In G. Foxall & V. Wells (Eds.), Handbook of New Developments in Consumer Behaviour. Cheltenham Glos: Edward Elgar Publishing.
Hubert, M., & Kenning, P. (2011). Neurobiologische Grundlagen des Konsumverhaltens [Neurobiological Basics of Consumer Behavior]. In M. Reimann & B. Weber (Eds.), Neuroökonomie: Grundlagen- Methoden- Anwendungen (pp. 195-218). Wiesbaden: Gabler Verlag.
2009
Kenning, P., & Hubert, M. (2009). Neuroökonomik als Impulsgeber für betriebswirtschaftliche Forschung? - Der Beitrag der Neuroökonomik zur betriebswirtschaftlichen Forschung [Neuroeconomics as an impulse for economic research? - The contribution of Neuroeconomics to business management research]. In A. G. Scherer, I. M. Kaufmann & M. Patzer (Eds.), Methoden in der Betriebswirtschaftslehre (pp. 117-126). Wiesbaden: Gabler.
Hubert, M., & Kenning, P. (2009). Neuroökonomik - Die Emotionen des Homo Oeconomicus [Neuroeconomic - The emotions of homo oeconomicus]. Nachdruck in Rosenzweig, R. (Ed.), Nichtwahr ?!: Sinneskanäle, Hirnwindungen und Grenzen der Wahrnehmung. Paderborn: Mentis- Verlag.
Vorträge auf wissenschaftlichen Konferenzen (referiert) Conference Presentations (peer-reviewed)
2012
Eberhardt, T., Linzmajer, M., Hubert, M., Hubert, M., & Kenning, P. (2012). The nature of price-thresholds: An fMRI study on price processing in the Brain. European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal.
2011
Linzmajer, M., Hubert, M., Hubert, M., & Kenning, P. (2011). The Perception of lower and higher Price-Thresholds: Implications from Consumer Neuroscience. Association for Consumer Research Annual North American Conference, St. Louis, US.
Linzmajer, M., Hubert, M., Hubert, M., Eberhardt, T., & Kenning, P. (2011). How Different Price Limits are processed in the Brain: Implications from Consumer Neuroscience. Society for Neuroeconomics Annual Conference, Evanston, US.
Hubert, M., Hubert, M., Eberhardt, T., & Kenning, P. (2011). Do Retail Brands Bias Consumer Decision-Making? An fMRI Study on Retail Brand Frames and the Evaluation of Product Packaging. European Marketing Academy (EMAC), Ljubljana, Slovenia.
Hubert, M., Riedl, R., Hubert, M., & Kenning, P. (2011). Does Consumer Impulsiveness Affect Trustworthiness Evaluations in Online Environments? Evidence from a Brain Imaging Study. Hawaii International Conference on System Sciences (HICSS), Koloa, US.
2010
Hubert, M., Hubert, M., Büttner, O., Florack, A., & Kenning, P. (2010). Compulsive Buying - Also A Male Problem? Association for Consumer Research Annual North American Conference, Jacksonville,US.
Hubert, M., Hubert, M., & Kenning, P. (2010). Does the Retail BrandBias Consumer Decision Making? - An fMRI Study on Retail Brand Framing and the Evaluation of Product Packaging. Association for Consumer Research Annual North American Conference, Jacksonville, US.
Hubert, M., Hubert, M., Hansen, F., & Kenning, P. (2010). Net Emotional Response Strength. ConNecs/NeuroPsychoEconomics Conference, Copenhagen, Denmark.
Hubert, M., Hubert, M., Büttner, O., Florack, A., & Kenning, P. (2010). Compulsive Buying Behavior in men: Insights into Automatic Processes and Neural Correlates. European Marketing Academy (EMAC), Copenhagen, Denmark.
Hubert, M., Hubert, M., Büttner, O., Florack, A., & Kenning, P. (2010). Compulsive Buying Behavior in men: Insights into Automatic Processes and Neural Correlates. ConNecs/NeuroPsychoEconomics Conference, Copenhagen, Denmark.
2009
Eberhardt, T., Fojcik, T., Linzmajer, M., Hubert, M., & Kenning, P. (2009). The Sweet Side of Sugar - The Influence of Raised Insulin Levels on Price Fairness and Willingness to Pay. Association for Consumer Research Annual North American Conference, Pittsburgh, US.
Hubert, M., Hubert, M., Eberhardt, T., & Kenning, P. (2009). I love Shopping? Neural Antecedents of Compulsive Buying. Annual Meeting of the Society for Neuroeconomics, Evanston, US.
Hubert, M., Hubert, M., Hansen, F., Bechara, A., & Kenning, P. (2009). Net Emotional Response Strengthand fMRI: Preliminary Results. Annual Meeting of the Society for Neuroeconomics, Evanston, US.
Eberhardt, T., Fojcik, T. M., Hubert, M., Linzmajer, M., & Kenning, P. (2009). The Sweet Side of Sugar - The Effect of Raised Insulin Levels on Price Fairness Judgements. Annual Meeting of the Society for Neuroeconomics, Evanston, US.
2008
Stoll, M., Hubert, M., Eberhardt, T., & Kenning, P. (2008). The Effect of Retail Brand Frames on the Evaluation of product Packaging - First Insights from Consumer Neuroscience. Annual Meeting of the Society for Neuroeconomics, Park City, US.
