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Artikel in referierten Fachzeitschriften
Journal
articles and proceedings (peer-reviewed)
2011
- Hubert, M., Hubert, M., & Kenning, P. (forthcoming). Do retail brands bias consumer decision making? – An fMRI- study on retail brand frames and the evaluation of product packaging. In D. W. Dahl, G. V. Johar & S. M. van Osselaer (Eds.), Advances in Consumer Research, 38.
- Hubert, M., Hubert, M., Büttner, O., Florack, A., & Kenning, P. (forthcoming). Compulsive buying - also a male problem? In D. W. Dahl, G. V. Johar & S. M. van Osselear (Eds.), Advances in Consumer Research, 38.
2010
- Riedl, R., Hubert, M., & Kenning, P. (2010). Are There Neural Gender Differences in Online Trust? An fMRI Study on the Perceived Trustworthiness of eBay Offers. Management Information System Quarterly (MISQ), 34(2), 397-428.
2009
- Hubert, M. (2009). Quo vadis Manufacturers? - Private Label Strategy: How to Meet the Store Brand Challenge. International Journal of Retail & Distribution Management, 37(11), 1008-1009.
- Hubert, M., Hubert, M., Sommer, J., & Kenning, P. (2009). Consumer Neuroscience - The Effect of Retail Brands on the Perception of Product Packaging. Marketing Review St. Gallen, 4, 28-33.
2008
- Stoll, M., Baecke, S., & Kenning, P. (2008). What they see is what they get? An fMRI-Study on neural correlates of attractive packages. Journal of Consumer Behaviour, 7, 342-359.
- Stoll, M., Hubert, M., Kenning, P., & Ahlert, D. (2008). Consumer Neuroscience und Neuromarketing - Der Blick ins Kundenhirn [Consumer Neuroscience and Neuromarketing - Inside the customers' brain]. Marketing Review St. Gallen, 6, 34-37.
Artikel
in Fachzeitschriften (nicht referiert)
Journal articels (editorial review)
2011
- Kenning, P., & Hubert, M. (2011). Erfolgsfaktoren des Markenmanagements im Handel [Drivers of successful retail brand management]. c'Mag, 13, 10-11.
- Kenning, P., & Hubert, M. (2011). Neuromarketing - Nutzen und Grenzen der Marken- und Werbeforschung [Neuromarketing - Benefits and limits of brand and advertising research]. HOWTO, 2, 17-23.
2009
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Hubert, M., & Kenning, P. (2009). Self-Service Technologies. Wirtschaftswissenschaftliches Studium (WiST), Juni, 319-321.
2008 -
Stoll, M., & Berentzen, J.
(2008). Das "gewisse Etwas" bleibt im Kopf. Die
Lebensmittelzeitung, 4, 69.
Buchbeiträge (Auswahl)
Contributions in edited Volumes (selection)
2010
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Ahlert, D., & Hubert, M. (2010). Offene Fragen der Markenführung an die neurowissenschaftliche Markenforschung. In M. Bruhn & R. Köhler (Eds.), Wie Marken wirken. Impulse aus der Neuroökonomie für die Markenführung (pp. 47- 58). München: Vahlen.
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Ahlert, D., & Hubert, M. (2010). Consumer Neuroscience – Anwendung und Nutzen neurowissenschaftlicher Mess- und Analysemethoden in der Konsumentenverhaltensforschung. In M. Bruhn & R. Köhler (Eds.), Wie Marken wirken. Impulse aus der Neuroökonomie für die Markenführung (pp. 59- 74). München:Vahlen.
2009
Kenning, P., & Stoll, M. (2009). Neurale
Korrelate attraktiver Verpackungen [Neural correlates of attractive packaging].
In H. Schröder (Ed.), Distribution und Handel in Theorie und Praxis (pp.
315- 551). Wiesbaden: Gabler.
Vorträge
auf wissenschaftlichen Konferenzen (referiert)
Conference Presentations (peer-reviewed)
2011
- Linzmajer, M., Hubert, M., Hubert, M., & Kenning, P. (2011). The Perception of lower and higher Price-Thresholds: Implications from Consumer Neuroscience. Association for Consumer Research Annual North American Conference, St. Louis, US.
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Linzmajer, M., Hubert, M., Hubert, M., Eberhardt,
T., & Kenning, P. (2011). How Different Price
Limits are processed in the Brain: Implications from Consumer Neuroscience. Society for Neuroeconomics Annual Conference, Evanston, US.
- Kenning, P., & Hubert, M. (2011). Neurale Mechanismen impulsiven Kaufverhaltens, Pfingsttagung des Verbandes deutscher Hochschullehrer für Betriebswirtschaft (VHB), Kaiserslautern, Germany.
- Hubert, M., Hubert, M., Eberhardt, T., & Kenning P. (2011). Do Retail Brands Bias Consumer Decision-Making? An fMRI Study on Retail Brand Frames and the Evaluation of Product Packaging. European Marketing Academy (EMAC), Ljubljana, Slovenia.
- Behn, B., Benz, V., Nenninger, J., Linzmajer, M., & Hubert, M. (2011). Gender Differences in Responses to Arousing Advertising Stimuli: Effects on Purchase Intentions and the Willingness to Pay. European Marketing Academy (EMAC), Ljubljana, Slovenia.
- Linzmajer,
M., Hubert, M., Riedl, R., & Kenning, P. (2011). The Uses of
Argument 2.0 - Neural Mechanisms Underlying Trustworthy Argumentation
in Online-Shopping. ConNecs/NeuroPsychoEconomics Conference, Munich, Germany.
- Nenninger, J., Behn, B., Benz, V., Linzmajer, M., & Hubert, M. (2011). Sex sells? How Gender moderates the Effects of Arousing Advertising Stimuli on Purchase Intention and Willingness to Pay. NeuroPsychoEconomics Conference, Munich, Germany.
- Hubert, M., Riedl, R., Hubert, M., & Kenning, P. (2011). Does Consumer Impulsiveness Affect Trustworthiness Evaluations in Online Environments? Evidence from a Brain Imaging Study. Hawaii International Conference on System Sciences (HICSS), Koloa, US.
2010
- Hubert, M., Hubert, M., Büttner, O., Florack, A., & Kenning, P. (2010). Compulsive Buying - Also A Male Problem? Association for Consumer Research Annual North American Conference, Jacksonville,US.
- Hubert, M., Hubert, M., & Kenning, P. (2010). Does the Retail BrandBias Consumer Decision Making? - An fMRI Study on Retail Brand Framing and the Evaluation of Product Packaging. Association for Consumer Research Annual North American Conference, Jacksonville, US.
- Hansen, F., Ramsoy, T., Hubert, M., & Kenning, P. (2010). Net Emotional Response Strength and fMRI: Preliminary Results. International Conference on Research in Advertising (ICORIA), Madrid, Spain.
- Hubert, M., Hubert, M., Hansen, F., & Kenning, P. (2010). Net Emotional Response Strength. ConNecs/NeuroPsychoEconomics Conference, Copenhagen, Denmark.
- Hubert, M., Hubert, M., Büttner, O., Florack, A., & Kenning, P. (2010). Compulsive Buying Behavior in men: Insights into Automatic Processes and Neural Correlates. European Marketing Academy (EMAC), Copenhagen, Denmark.
- Hubert, M., Hubert, M., Büttner, O., Florack, A., & Kenning, P. (2010). Compulsive Buying Behavior in men: Insights into Automatic Processes and Neural Correlates. ConNecs/NeuroPsychoEconomics Conference, Copenhagen, Denmark.
2009
- Hubert, M. (2009). Neuronale Korrelate attraktiver Verpackungen im Gehirn – Zwei Studien neuroökonomischer Konsumentenverhaltensforschung. Tagung der Fachgruppe Arbeits- und Organisationspsychologie der Deutschen Gesellschaft für Psychologie, Vienna, Austria.
- Kenning, P., & Hubert, M. (2009). Neuroeconomics – Ein Werkstattbericht. Buchenbach Workshop (Max Planck Institut Jena/Technische Universität Dresden), Buchenbach, Germany.
- Hubert, M., Hubert, M., Eberhardt, T., & Kenning, P. (2009). I love Shopping? Neural Antecedents of Compulsive Buying. Annual Meeting of the Society for Neuroeconomics, Evanston, US.
- Hubert, M., Riedl, R., & Kenning, P. (2009). The Influence of Communication on Non-Interpersonal Trust: The Case of Ebay. Annual Meeting of the Society for Neuroeconomics, Evanston, US.
- Hubert, M., Hubert, M., Hansen, F., Bechara, A., & Kenning, P. (2009). Net Emotional Response Strengthand fMRI: Preliminary Results. Annual Meeting of the Society for Neuroeconomics, Evanston, US.
2008
- Stoll, M., Hubert, M., Eberhardt, T., & Kenning, P. (2008). The Effect of Retail Brand Frames on the Evaluation of product Packaging - First Insights from Consumer Neuroscience. Annual Meeting of the Society for Neuroeconomics, Park City, US.
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