Lehrstuhl für Marketing | Veröffentlichungen Tim Eberhardt Chair for Marketing | Publications Tim Eberhardt
Artikel in referierten Fachzeitschriften Journal articles and proceedings (peer-reviewed)
2012
Rampl, L.V., Eberhardt, T., Schütte, R., & Kenning, P. (2012). Consumer trust in food retailers: conceptual framework and empirical evidence. International Journal of Retail & Distribution Management (IJRDM), 40(4), 254-272.
2010
Eberhardt, T., Fojcik, T., Hubert, M., Linzmajer, M., & Kenning, P. (2010). The Sweet Side of Sugar-The Influence of Raised Insulin Levels on Price Fairness and Willingness to Pay. Advances in Consumer Research Volume 37, 788-790.
2009
Schneider, H., Kenning, P., Hartleb, V., & Eberhardt, T. (2009). Implizites Preiswissen von Konsumenten - wirklich besser als ihr explizites Preiswissen? [Implicit price knowledge of consumers - truly better than explicit price knowledge?]. Marketing- Zeitschrift für Forschung & Praxis (ZfP), 4, 219-233.
Eberhardt, T., Schneider, H., & Kenning, P. (2009). On the validity of price knowledge measurements via self-assessment-scales-two studies in retailing. Journal of Targeting, Measurement, and Analysis for Marketing, 17(2), 93-103.
Artikel in Fachzeitschriften (nicht referiert) Journal articels (editorial review)
2010
Haupt, R., & Eberhardt, T. (2010). Das wichtigste Kapital der Banken. Die Bank, 38-40.
Eberhardt, T., Ahlert, M., & Kenning, P. (2008). Kein Vorschuß durch den Kunden [No credits by the customers]. Absatzwirtschaft (asw), 10, 44-46.
Buchbeiträge Contributions in edited Volumes
2012
Kenning, P., Eberhardt, T. (forthcoming). Methoden der Preisbildung. In J. Zentes, B. Swoboda, D. Morschett, H. Schramm-Klein (Ed.), Handbuch Handel. Wiesbaden: Gabler.
Vorträge auf wissenschaftlichen Konferenzen (referiert) Conference Presentations (peer-reviewed)
2012
Wobker, I., Eberhardt, T., & Kenning, P. (2012). What are the negative outcomes of customer confusion for food retailers and how are the moderated by broader-scope trust? European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal.
Eberhardt, T., Linzmajer, M., Hubert, M., Hubert, M., & Kenning, P. (2012). The nature of price-thresholds: An fMRI study on price processing in the Brain. European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal.
2011
Linzmajer, M., Hubert, M., Hubert, M., Eberhardt, T., & Kenning, P. (2011). How Different Price Limits are processed in the Brain: Implications from Consumer Neuroscience. Society for Neuroeconomics Annual Conference, Evanston, US.
Linzmajer, M., Eberhardt, T., & Kenning, P. (2011). Where to search for price knowledge? The influence of lifestyle on price knowledge. Academy of Marketing Science World Marketing Congress (WMC), Reims, France.
Hubert, M., Hubert, M., Eberhardt, T., & Kenning P. (2011). Do Retail Brands Bias Consumer Decision-Making? An fMRI Study on Retail Brand Frames and the Evaluation of Product Packaging. European Marketing Academy (EMAC), Ljubljana, Slovenia.
2010
Linzmajer, M., Eberhardt, T., & Kenning, P. (2010). Price Memory and the Life you live. ConNecs/NeuroPsychoEconomics Conference, Copenhagen, Denmark.
2009
Eberhardt, T., Fojcik, T., Linzmajer, M., Hubert, M., & Kenning, P. (2009). The Sweet Side of Sugar - The Influence of Raised Insulin Levels on Price Fairness and Willingness to Pay. Association for Consumer Research Annual North American Conference, Pittsburgh, US.
Eberhardt, T., Fojcik, T. M., Hubert, M., Linzmajer, M., & Kenning, P. (2009). The Sweet Side of Sugar - The Effect of Raised Insulin Levels on Price Fairness Judgements. Annual Meeting of the Society for Neuroeconomics, Evanston, US.
Hubert, M., Hubert, M., Eberhardt, T., & Kenning, P. (2009). I love Shopping? Neural Antecedents of Compulsive Buying. Annual Meeting of the Society for Neuroeconomics, Evanston, US.
2008
Stoll, M., Hubert, M., Eberhardt, T., & Kenning, P. (2008). The Effect of Retail Brand Frames on the Evaluation of product Packaging - First Insights from Consumer Neuroscience. Annual Meeting of the Society for Neuroeconomics, Park City, US.
Eberhardt, T., Ahlert, M., Simon, J., & Kenning, P. (2008). Does Trust Matter in International Service Marketing. European Marketing Academy (EMAC), Brighton, US.
Studien Studies
2010
Eberhardt, T. (2010). Borussia Dortmund und EVONIK Industries – zusammen bergauf. In D. Woisetschläger, M. Schnöring, C. Backhaus & M. Michaelis, M. (Eds.), Trikotsponsoring 2009/10 – Was die Fans der 1. und 2. Fußball-Bundesliga über die Sponsoren und Vereine denken (pp. 32-33).
2009
Eberhardt, T., Kenning, P., & Schneider, H. (2009). Kennt der Kunde Ihre Preise. In Lehrstuhl für Marketing der Zeppelin Universität, Projektbericht 01/2009.
Kenning, P., Ahlert, M., & Eberhardt, T. (2009). Ein Vertrauensbarometer für Deutschland - Konzeption und Ergebnisse des MRI Vertrauensbarometers Deutschland 2008/2009.
Eberhardt, T. (2009). Borussia Dortmund und EVONIK Industries – die Chemie stimmt. In D. Woisetschläger, H. Evanschitzky, C. Backhaus, & M. Michaelis, M. (Eds.), Trikotsponsoring 2008/09 – Was die Fans der 1. Fußball-Bundesliga über die Sponsoren ihrer Vereine denken, (p.26).
